Everyone wants their business to perform well in SEO, but how many follow the basic and important steps that are so important for SEO? A logo is a very important part of SEO. You can’t calculate the benefits of using logos, because you get many benefits without your knowledge. Today we will discuss why you should use logos for SEO purposes.
Gives a trustable face
Google has a ranking signal called EEAT. The final T in this EEAT stands for trustworthiness. Your business or website sends its signal to Google about how trustworthy people are and accordingly, Google gives rank to that website or business. So it is a simple thing that to perform well in SEO, there must be the trustworthiness.
And the primary basis for trusting a business is a logo. It is normal that you should not trust any business without a logo. And without a logo, Google won’t trust you either, so your website won’t be able to trigger the initial ranking.
More conversation rate
After visiting a business, the first thing that comes to mind is the logo. The more impressive the brand logo is, the higher the conversion rate is likely to be. An attractive logo impresses people much more than a simple logo. And it is true that if you can impress the customer, your sales will increase.
When you are going to create a logo, you must take good care of its visual aspect which will help to increase your conversion rate.
And in terms of SEO, the higher your conversion rate is the higher your business priority will be with Google, and the higher the chance of improvement in ranking.
Lower bounce rate
Logo always fights against unwanted high bounce rates. You can test it yourself. Use the logo on one of the two websites and leave it without the logo on the other and arrange to send visitors to both websites. Then do the traffic analysis.
Without any doubt, you will understand from the analysis that the bounce rate of a website without a logo is much higher than the website with a logo. The primary reason for this is not having the logo present.
When a visitor enters a website, if he cannot see a logo at first, then immediately a negative thought comes to his mind, which prompts the visitor to leave the website. And the higher the bounce rate, the lower the value of the website to Google. Google thinks that maybe the website is not user-friendly or not suitable for the user.
More sales
What is the purpose of SEO? Its sole purpose is to increase sales by increasing traffic gain and visibility. When you start using the brand logo on your business website it will increase your business sales.
And Google always analyzes the traffic sent to your website. When Google understands that the sales on your website have increased, it means that people have accepted your business positively, then your value to Google will increase and the rank will increase.
Boost ranking
If you have read all the points mentioned in this article, you may know all the positive feedback received in SEO for a brand logo. Whenever you will start a business make sure to make a dedicated logo. It will help you to reach your destination by boosting your ranking. It doesn’t matter what logo you are using but make sure you are using the logo at least.
Conclusion
Whenever you start a business and want to run an SEO campaign make sure you have attached a business logo as it is the first and primary thing to begin a campaign. As we discussed getting trustworthy value from customers it is more important at the beginning.
