Once you decide to do keyword research, you must learn how to do proper keyword research. It is essential to use a good keyword research tool to do keyword research.
Google Keyword Planner is the best keyword research tool. However, there are other great tools, including Conductor Searchlight and SEMrush. You can use them to get keyword ideas.
It is, therefore, essential to choose the best tool for keyword research. Here are the top tips to do proper research:
Top 4 Tips To Choose The Right Keyword
1. Decide Your Scope
Do not start your research before deciding your scope. It is easy to go off-topic, especially if you get stuck doing keyword research. If you know what you are looking for, you are less likely to go off-topic.
If you do not know what you are looking for, you can waste your time searching for the perfect keywords. In fact, you are more likely to grab irrelevant keywords for your website.
Why do you want to do keyword research? Do you want to build a keyword profile? Are you searching for content gaps in your niche? Or are you searching for low-competition keywords to target? It is important to know why you want to do keyword research.
According to this SEO Ireland once you determine your scope, you will have a better understanding of the type of keywords to look for. In addition, you will know when to stop searching for your keywords. Once you find enough keywords, you can now focus on creating content targeting these keywords.
2. It is Better to Focus on Intent than Monthly Searches
If you want to choose a keyword for your website, you might want to check the monthly searches of the keyword. Do not, however, just focus on the monthly searches, especially if you do not stand a chance to rank for that keyword.
It is much better to focus on the internet. Your page should give your website visitors what they are searching for.
It is, therefore, important to understand what people are searching for when they use that keyword. You can check the articles ranking for that keyword. If you can write a better article, you can focus on that keyword.
Creating better content can increase your search rankings. This is because Google shows the best content to their users.
If your content does not answer the search query, you do not have to focus on that keyword.
You have to be sure you can write better content before choosing a keyword. If you cannot create a better article than the other sites, you might want to look for a new keyword.
3. Check the Competition
If you cannot find the best keywords for your website, you can check the websites of your competitors. It is easy to know the keywords they are targeting. You can use tools, such as Conductor Searchlight and SEMrush, to check the keywords of your competitors.
It is, however, much easier to use Google Keyword Planner to find the keywords of your competitors.
Open Google Keyword Planner and choose “Start with a Website”. Then, enter the website URL of your competitor. You will get a list of keywords your competitor is ranking for. In addition, you will get related keywords.
Do not just use the domain name of your competitor. You can search their blog, category pages, individual pages, etc.
It is easy to get keyword ideas from the website of your competitors. In fact, you can use these keywords ideas to beat your competitor. You will just focus on creating better content.
Make sure your articles are much better than the articles on the first page of Google.
4. Use Google Search
Looking at what is ranking at Google can help you find the perfect keywords for your website. If you search for your target keywords on Google, your website might come up. Remember to check the other websites appearing on top of the search results.
If you know how to use Google search, you will get unlimited keyword ideas without leaving Google. You, therefore, need to learn how to use Google search to get proper keywords for your website.
Here is how to use Google search:
Once you type your keyword on Google, do not hit enter. You need to check Google Suggest for more keyword ideas. Google can suggest more keywords. People usually type these keywords. You can use Google Suggest to get long-tail keywords.
Once you hit enter, check the People Also Section for more keyword ideas. You will get the queries that people use to search for on Google.
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