Whether you have just started a new business or you have a business that has been going on for years, you must know the importance of product packaging because this is the first thing a potential consumer sees. For decades, companies have been using traditional and boring brown boxes that aren’t fun anymore.
On the other hand, people stopped using these boxes and tried to become more creative, but many businesses started using plastic which grabbed customers’ attention because businesses had the freedom to design, but it proved to be lethal for environmental health. So, what was the solution?
The solution was to find a middle ground, and the packaging industry did find it. For the past few years, we have seen a rise in packaging that is eco-friendly and is still creative. Brands have heavily shifted to these packaging options, and they make it hard for new businesses to get a piece of the meat in the market. But, don’t you worry because we have got your back, and in today’s blog, you will learn about creative design ideas for your product packaging.
If that sounds interesting, then let’s hop into it.
Packaging Should Be Eco-Friendly
First and foremost, your product packaging should be eco-friendly because customers nowadays care a lot for the earth’s health, and they won’t like your brand if you are still using plastic and other harmful materials as your packaging material. Find some sustainable materials like cardboard or kraft paper, and if you want to explore more plastic sides, you can find recyclable plastic in the market. A recent survey proved that 71% of customers prefer cardboard packaging and tend to buy more products from brands that care about the environment.
Functionality
Before finalizing the plan and design for your product packaging, you must pay attention to the function of the box. Yes, the main purpose of your product box is to keep the product safe, but it doesn’t end here because now product packaging is more than just a carrier for the product.
Box Must Protect The Product
Let’s say you can design and produce the most beautiful custom boxes packaging or your products, but what about the protection of the product? Imagine having beautiful packaging that is nowhere near good enough to protect your product in case of a fall or a jerk. You definitely should pay attention to the design of the packaging, but also focus on the quality of the packaging because the packaging is worthless when there is a broken product inside.
The Box Should Be Efficient
Now that you have found the right material and design for your packaging, you will move on to another serious aspect of efficiency. While designing the product packaging, you should focus on the shape, size, and weight of your packaging because oddly shaped packaging will find it hard to stay on the shelves of markets or even in your warehouse. Also, focus on the weight of the packaging because shipping companies charge for mass and volume, and if you have heavy packaging, you will be paying more than your competitors.
The Packaging Should Be Informative
Don’t you think that you can just put your brand logo and name, and you are good to go in the market? This is not how it works in today’s markets. You might sell in retail markets, but you will not be able to build a strong community around your brand if you can’t build on social media. You should be putting your email address, Instagram, Facebook, or other social media handles on your product packaging so that customers can come to find you on social media. This will help you grow your brand more. That said, here is a high-tech commercial labeling machine that helps you get the result you want.
Reinforce Your Brand Identity
Your box should be strong enough to protect the product but should also be able to make a name for your brand. The brand name is what you are looking for; getting your name known in the market will multiply your sales by thousands of percent. This happens with everyone that when you go out shopping, we have a brand in mind from which you are going to buy your product.
Let’s say you are looking for a moisturizer; what do you think will be the first name in your mind? Probably some mega-brand like Loreal, Nivea, or some other well-known brand because they have made a name for themselves. All the big companies sell emotions and not products. So, you need to design packaging that will help you build your brand name and spread it globally.
Make A Plan For The Design Of Your Box
It is important to build a brand around a plan, and the same thing goes for your product packaging. First, you need to know what you are selling and design your packaging around it.
What Are You Selling?
There is no range in the variety of boxes you can choose from because they come in different sizes, shapes, thicknesses, and weights. So, before finalizing your packaging, you should know what you will be putting in the box.
Who Is Your Audience?
This is the second thing you need to consider before you can say that the packaging is done. You should know about your audience and what they prefer. If your targeted audience is kids, then you can’t keep it simple and elegant because kids like colors and fun packaging.
Understanding Of Designing Basics
You surely want your product packaging to be one in a million, but that can’t stop you from learning from other companies’ failures and successes. Research about big brands in your niche and take inspiration from them because taking inspiration and copying are two separate things.
Colors Of Your Packaging
Yes, you have a pretty beautiful design for your box, but what about the colors? Colors play an important part in attracting potential customers, so this makes another point to keep an eye on while designing your product packaging.
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