SEO (search engine optimisation) is a constantly evolving field. On its Search Engine Result Pages for local queries, Google is continuously adding new features and enhancements.
Google uses an algorithm to determine what appears in their search results pages (SERPs). The algorithms consider many factors, including backlinks, keyword relevance, and many others. The goal is to deliver the most relevant results for users’ searches. But the algorithms frequently change, sometimes monthly or even more often.
Google has always been somewhat secretive about its algorithm updates, but it has become increasingly open as time goes on.
Being a small business owner, you will have to choose the best SEO strategies for your business. You can hire local SEO services to help you with the strategies and techniques. Or you can go for local SEO services for your website. But before you decide on hiring someone or going for it, it would be great to first understand what local SEO is all about.
What’s Local SEO?
Before we get into the nitty-gritty of local SEO, let’s have a quick look at what it actually is. Local SEO is a type of search engine optimisation that focuses on bringing in more traffic from local areas for the small businesses using their services. Businesses that use local SEO are able to boost their visibility when people search for products or services in their area. The best part about using local SEO is targeting your audience with pinpoint accuracy instead of general terms that may turn up irrelevant results. The other benefit of using this type of marketing strategy is that it allows you to create a more diversified customer base.
What are some of the other benefits associated with Local SEO
A local business will rank higher in the search results if its website has strong local SEO services. By optimising your business website for local searches, you will be able to increase your visibility on Google Maps and maximise your potential to attract more potential customers from your local area.
For example, if your business is based in Melbourne, then in this scenario, residents of the stated geographic area will be able to find the particular business in its search engine results.
Read More: Keyword Research for Successful SEO
What is the point of local SEO for small business owners?
There are several ways to use local SEO for your business. It does not matter how small or big your site is.
For example, if your company offers products and services local to people in a specific geographical location, you need to leverage the power of local SEO. This will help you improve your site’s visibility in search engines like Google, Yahoo, and Bing when someone searches for your services or products. If well done, local SEO will increase the number of customers who visit your site and increase sales.
Local SEO’s Advantages
According to Google, ‘local intent’ is now present in 46% of searches. This implies that potential clients are looking for your services in your region. If you improve your local SEO, your company will be the one they find and visit.
Let’s look at some of the main benefits of local SEO.
-
Simple Listing
With Google My Business (GMB) replacing most local directories, listing your business online has never been easier, and it’s completely free.
-
Visibility Enhancement
When you list your business on the internet, it will show up whenever someone in your area searches for something related to it. This will help list your business in Google Maps, wherein Local Search Results more prominently.
-
Reviews
Encourage your consumers to post honest evaluations about your company. This will encourage more local customers to choose your competitors while improving your Google My Business profile. According to a BrightLocal study, 90% of customers read online reviews before visiting a business.
-
Compete with other local companies.
Assume you provide high-quality goods or services and have outperformed your competitors in terms of company listing optimisation. As a result, you’ll virtually surely appear in local search results for searches relating to your company.
-
Increase in the no. of leads
When you combine all of the above, you can begin to see the possibilities for drawing clients to your small business. Because the audience you can contact is very engaged and can reach so many clients, you have a tremendous opportunity to produce more business.
According to a survey conducted by HubSpot, 75% of users never get above the first page of search results. You may use Google Analytics to find out how many visitors come from organic and local search sources for your own website. You can also calculate the conversion rate.
Conclusion
Applying for all the local SEO services Melbourne has to offer can improve your business in more ways than one. If you’re selling a service or a product, it will be beneficial to attract customers from your local area.
If you aren’t sure about doing it yourself, you can contact experts who offer digital marketing services. This will help you generate a lot of traffic.
Read More: What Makes Shopify Development The Best Platform For Ecommerce Websites?
