We all know that to succeed in business, one has to apply many layers of effort. Usually, people search on Google and other search engines to locate local businesses or any kind of business. Studies even predict that 36% of queries in local business starts with the general search engine. But if your local business marketing is solely based on SEO, you are absolutely missing some great opportunities.
Where are the customers searching for your local business?
There is no doubt that local SEO company has an essential effect in getting business for local business startups. Yet, two-third of the searches are done outside Google. Therefore, it is important to be found on other vital platforms to get recognized for the local business.
SEOCalling has brought the list of other platforms that are important for local business startups:
Top 5 Market Your Local Small Business Startup
Niche Directories
There are actually many ways to add great values to your business. The most convenient is to get easily found. Studies predict that 15% of local searches started from directories or websites for which consumers want to search.
For example, somebody searching for a restaurant will directly go to TripAdvisor, while somebody searching for accommodation can go directly to the related site. Thus we see for very specific searches, people prefer to directly to the sites. If you want to get found in all relevant places other than search engine results, make sure to register yourself in the most popular directories targeting your niche market customers.
Customer Reviews
Approx 7% of local searches begin from customer reviews. There are certain businesses, such as the hospitality industry, that run on customer reviews. However, customers are commonly seen consulting the reviews even for any purchase online. If you have a local retail business, reviews might not play a significant role, but if it is an eCommerce site, it definitely creates a lot of difference. Hence make sure to have better reviews.
Online Directories
To create business for your brand, it is essential to establish a strong brand identity. Brand identity can be build by number of ways. One of the easiest path is to be found at the relevant place, and what better can be other than a relevant directory. But there are hundreds of them in which max are not worthy of being listed, keep in mind the relevancy.
Apart from directories, social media platforms like Facebook also provide local listings for their users. Listing is a very important source for getting business for local small business startups.
For example, somebody looking for a plumber will go through Yelp or Yell page and find the right one; hence getting listed in these directories is always beneficial for local marketers.
Mapping Apps
Mapping apps are an emerging platform for local businesses to be recognized by potential customers. Although the majority of local searches start from mobile searches yet mapping apps are still a budding platform. Mapping improves the business in many ways.
Though there are many ways to understand your competition in the online industry, the easiest way to beat this competition is to get a presence in mapping apps. People look into maps to locate things around them, while local directories- and social media listings include maps that facilitate users for getting found.
With the growing importance of mobile searches, local marketers can always dive into these four online strategies while structuring any local seo services strategy.
Ads Option: Facebook Marketing Or Google Adwords Marketing?
There are many ways in which you can get your winning position for an online business; one of them is promotion. Promotion is an important element of marketing because it conveys your business presence to your targeted customers.
Paid advertising is the most frequent and reliable source for acquiring traffic for your businesses and earn a million bucks. Paid advertising has a great success of SEO agency as well.
When we consider paid advertising options, Facebook and Google Adwords are the broader names that get highlighted. Studies predict that Facebook has 3 million active advertisers. This is due to targeting a vast number of users, growth of mobile, etc.
When it comes to Google AdWords, it has a 17% increase in income every year. Growth in Google AdWords revenue is due to the growth of mobile, shopping, and other ad formats.
So which one to choose?
SEOCalling is here to solve your dilemma by this article that enlists several factors that can help to decide the one.
Let us begin!
1. Digital advertising budget and the average cost per click
In most cases, the click-through rate is more for Google Adwords and less for Facebook ads. Therefore, we can see that Facebook ads are 88% cheaper than Google Adwords. Hence if you have a budget constraint, it would be beneficial to run Facebook ads. Being a more affordable medium does not compromise the result obtained from the promotion. Facebook ads can also show better results in terms of clicks and conversion.
2. According to your industry and competition
If you hire any promotion business expert for your paid advertisement, expect him to give the reason behind selecting one platform over the other. It is important to select the medium of paid advertising based on your industry and the level of competition.
3. Defining objective
Once you know the organization’s capacity and your industry and competition, the next thing is to determine the objective of your marketing initiative. If your goal is to increase brand awareness or demand generation,
Facebook ads are best to capture. However, if you are looking to generate sales or leads, Google Adwords is the answer to all.
In adword searches, the users search for something your organization is selling; hence, they have better intent to make purchase decisions. But before you consider any of them, consider the cost. When any platform is randomly selected without proper goal analysis, the chances are that the organization does not earn results. You can have an audit for your paid advertising to combat your loss going further.
4. Stages of buyer’s journey
Understanding the user position in the buyer’s journey helps us to determine the platform for advertising. For example, if you happen to capture the users when looking to purchase a product, then AdWords is the platform, while if you intend to increase the brand awareness, then Facebook ads are the best one to go for.
5. Demographic sensitive products/ service
If the product or service strongly relates to specific life events, then actually Facebook is the best option to consider. This is because Facebook has a strong targeting capacity, such as it can also target based on life events.
So, for example, if you want to target a 60-year-old person or couple with a newborn baby, then Facebook ads can do it based on life events.
There are many factors that we consider for deciding between Google Adword or Facebook ads. We have listed some of the easy ones here. I hope it can help you.
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