Longtail Pro vs Google Keyword Planner expand your keyword research ideas by using their different features. Keywords research is the basis of online marketing campaigns. The main purpose of keyword research is to find out what keywords our target audience is searching. Without finding keywords that you should target, it is impossible to optimize your website and write suitable content or target phrases for link building. Therefore, the first step in keyword research is to find the words and phrases that are suitable and related to your business. You can start it by simple brainstorming by looking at the main focuses of your website. These tools can help you to find great keywords related to your website.
In this article, we will describe Long tail pro and Google keyword planner and how you can use them to find best keywords for your website.
LongTail Pro vs Google Keyword Planner Review
Longtail Pro and Google keyword Planner are the top leading keyword research tools in the market. First we discuss about the Longtail Pro and then Google Keyword Tool.
LongTailPro Review
Long Tail Pro is one of the best keyword research tools. SEO experts worldwide agree that the main factor behind the success of a website or business is keyword research. So, almost all businesses focus on this process to rank higher in search engine results. There are two kinds of keywords: head term keywords and long-tail keywords. Head term keywords are generic and consist of one or two words, while long term keywords are specific and usually consist of four words. Long term keywords are easier to rank compared to head term keywords. However, it isn’t easy to find long-tail keywords manually, and you will need an SEO tool like Longtail pro to find the keywords.
There are three different methods that Long Tail Pro uses to find keywords including:
- Searching keywords from the scratch
- Searching keywords from competitors
- Collect manual data of keywords already present in the list
Long Tail Pro helps you find the keywords with low competition and examine the profitability of keywords according to rank value. This way, you can find low competition keywords to get more traffic to your websites irrespective of the niche.
Primarily, long tail pro works in four steps:
- Keywords Research
- SERP Analysis
- Rank Tracking
- Backlink Analysis
Let’s look at each step one by one to understand more comprehensively.
1- Keyword Research
The best part of the Longtail pro tool is keyword research. This tool helps you to find long-tail keywords that are useful for easy ranking of websites. Without this tool, you will need a lot of time and effort. However, by using this tool, you can research keywords and metrics such as volume, difficulty, CPC and SERP results. Moreover, you can filter your search based on a number of factors. With the advanced search features of Longtail pro, you can get the results based on your choice of competition, volume, CPC etc.
Long Tail Pro provides you with the following keywords:
Related Keywords
These keywords are based on the keywords input given by you. The keywords you put are also known as seeded keywords. In reference to these keywords, the Long Tail Pro will help you find the related keywords and also assist you in finalising the targeted keywords. Moreover, its related keyword section also allows you to sort the list according to CPC at the local and global levels. Thus, before moving ahead, you can filter the irrelevant keywords and stay organised.
Competitors Keywords
It is crucial to check the competitor's keywords. Long Tail Pro helps you in finding keywords that your competitors are using to fetch more traffic. With this feature, you can easily find keywords without much brainstorming in the process.
Manual Keywords
It is a tool that helps you recheck the metrics of volume, rank value, and keyword difficulty for a given keyword list. With this, you can check 200 keywords in a single go.
2- SERP Analysis
Keyword research that is based on SERP analysis is a great way to spy on a competitor’s strengths. The keywords you use, Long Tail Pro, helps you by locating your competitors in the search engine results and the metrics and competition.
With the help of this tool, you can check the volume in accordance with average keyword competition, type of SERP and the strongest competitor.
From the stated factors, you can indeed be assured that it is a perfect tool and highly helpful when you want to locate the keywords you are thinking to target.
3-Rank Tracker
Long Tail Pro has a rank tracker tool that helps users to keep track of keyword growth. It categorises keywords in small rank groups and helps you examine from which of these groups your website’s traffic is coming. In addition, it allows you to check rankings on a daily basis for a selected search engine as well as a country. Finally, you can add any number of projects in the dashboard to generate a report that you can represent to your clients.
Some notable features of the rank tracker include:
- You can add a total of 200 keywords per project.
- You can either add a specific page of your website or domain to track.
- It allows you to analyse results on any of the leading search engines with respect to the country location of your business.
- The ranking is updated on a daily basis.
- You can compare rankings obtained on a daily, weekly or monthly basis.
4- Backlink Analysis
Long Tail Pro also has a backlink analysis feature that is extremely helpful in spying on competitors’ backlink strategies. Using this tool, you can analyse backlink profiles and make an off-page strategy for your website.
Google Keyword Planner Review
Google keyword planner is a free marketing tool used for the monthly search volume of keywords and historical data. It was created to help Google’s advertisers to find related keywords for their campaigns. It is basically a part of the Adwords PPC platform and has been around for two decades. While it is used to search keywords for paid campaigns, it is perfect for organic search. One significant feature of this tool is that the data it provides is extremely accurate as it comes straight from Google. When running a marketing campaign, keywords are crucial to bringing your ads in front of potential customers, and Google keyword planner is a helpful tool in this case.
Features Of Google Keyword Planner
Google keyword planner allows you to seed your keywords ideas with more terms and add keywords to your existing campaign. Its primary features are as follows:
- Get monthly search volume.
- Access historical data
- Keyword competitiveness understanding
- CPC forecast
- Segment by countries and language
- Grouped ideas
- Add keywords to existing campaigns
- Daily budget suggestions
- Competition volume column
All these features make Google keyword planner a perfect option for businesses to find target keywords and increase traffic on their website.
Functions Of Google Keyword Planner
There are three basic functions of Google keyword planner that can be targeted to specific countries or languages. Moreover, you can also work with negative keywords.
Let’s look at its functions in detail:
- New Keyword Search
- Search Volume And Trends
- Multiplying Keywords Lists
- Budget Planning
- Bid Estimation
1- New Keyword Search
Google keyword planner is a tool that allows its users to create new keyword ideas. Using this feature, you can search keywords that are related to your business. For example, you can add a category of products or several keywords that will, in turn, generate ideas. Alternatively, a URL can also serve as a base to generate keyword ideas. By using this tool, you can also filter the search according to specific criteria. These filters can help you by segmenting the identified keywords. For example, it can sort out the keywords that generate small traffic or those which have high click prices.
2- Search Volume And Trends
This tool has a keyword research feature through which you can determine the search volume of individual keywords or keyword groups. In addition, a keyword planner also shows you the competition for a certain keyword. You can also get average CPCs with this tool. In this area, you can add up to 1,000 keywords. Finally, this tool gives you an insight into how keyword searches changed with time. In this way, you can narrow down your keywords list to those you really need to use.
Furthermore, a CSV upload is also available to upload a large list having up to 10,000words. Be mindful that this tool will not evaluate keywords having special characters such as % or @.
On the basis of keyword ideas, you can create new ad groups or add new keywords to the existing groups. From an SEO point of view, this function helps find relevant keywords and analyse the main keywords of a competitor’s website. In addition, the search volume provides information about how many times users search for selected keywords monthly. At the same time, Google Keyword planner provides you with information on competition for search queries.
3- Multiplying Keywords Lists
It is a new feature of the keyword planner that was not included in its former version. With the help of this feature, you can combine different terms into a compound keyword in order to find long-tail keywords. For example, if you have two lists, one having terms sandals, shoes and the other having order, purchase or buy, when you combine these two lists, you will get a new keyword list that has keywords like buy shoes, order sandals, purchase shoes, order shoes etc. you can combine multiple lists however maximum 1,000 combinations can be output.
These some other functions of Google Keyword planner.
4- Budget Planning
It is not a part of the basic features of a keyword planner. However, once you get the target keywords, you can add them to the advertising plan. In addition, it helps you by providing you with a budget plan to save for the future or share with your team.
5- Bid Estimation
Keyword planners can also provide you with a bid estimate for individual keywords to help you determine your advertising budget.
Comparison of Long Tail Pro vs Google Keyword Planner Pricing Plan
Long Tail Pro Pricing Plans:
Long Tail Pro offers flexible pricing plans. You can either choose annual or monthly payment plans. It offers three annual pricing plans named Annual starter, Annual pro and Annual agency. Monthly pricing plans include Monthly starter, Monthly pro and Monthly Agency. With both monthly/annual pro and starter plans, you will get a free trial for seven days.
Keyword Planner Pricing Plan:
Google keyword planner is a free tool for keyword research. However, when you run a marketing campaign, you can set up a budget and only pay for the results, such as clicks or visits to your website or when a user calls your business.
Pros of Long Tail Pro vs Google Keyword Planner
Pros of Long Tail Pro
- It has an excellent keyword competitiveness score.
- It provides keyword suggestions in bulk.
- This tool has an easy to use a rank tracker that is more or less 100% accurate.
- It provides competitor analysis through which you can see how likely you are to rank ahead.
- It offers a 60 days money-back guarantee.
Pros of Keyword Planner
- It provides you insights into the popularity of keywords through monthly search volume.
- You can put up to three keywords or even a URL for more suggestions.
- With the help of a CPCs forecast, users can understand bidding costs for a keyword.
- It allows users to segment search volume based on language and country.
- It provides a ton of keyword ideas.
Cons of Long Tail Pro vs Keyword Planner
Cons of Long Tail Pro
- You may need to wait a little longer to get a long list of keywords.
- The Capping on manual keywords is slow.
- It puts a cap on finding keywords by using seed keywords.
Cons of Keyword Planner
- To get precise data, you need to run a campaign.
- It has only a few keyword filters.
- CPC forecast is more like a guess than an actual forecast.
Conclusion of Long Tail Pro vs Keyword Planner
Long Tail Pro
From the features of Long Tail Pro, we can conclude that it is a must-have tool as long as your concern is keyword research. It provides you with a long list of target keywords along with competitor analysis. Thus it can be very useful for your business as it eases your keyword hunt and saves you time and energy.
Google Keyword Planner
Keyword planner is a free tool that businesses can use to search new keywords or to research keywords. The data it provides comes straight from Google. That is why it is more reliable than other keyword research tools.
Final Verdict-
In this era of digitalisation, where competition is extremely high, you can not grow your business without using appropriate tools. Long Tail Pro and Google keyword planner tools help you find the relevant keywords for your business or products.
Long Tail Pro provides you with long-tail keywords that are more helpful to increase your web traffic. While google Keyword Planner give you more broad ideas about your query or search terms.
Hence, Long Tail Pro is a paid tool, while keyword planner is free. If you have a limited budget, you should better go with Google keyword planner.
Read More: Semrush Vs Mangools! Which is Better SEO Tool?
Read More: Is LongtailPro Good? Pros and Cons of LongtailPro
