Let’s say at once: there is no unambiguous answer to the question “agency or freelancer? Applying to the agency must be responsive to their choice, the main thing is to choose a good service, for example NinjaPromo https://ninjapromo.io/services/seo SEO agency, you can read reviews, see a list of services, or sign up for a trial consultation.
It All Depends On Many Criteria:
- What kind of site you have, what kind of history it has.
- What task is the contractor: complex or simple, one-time or project.
- Which agency and which contractor. In both cases, there are top specialists and average performers.
- What is your budget for promotion?
- You need only SEO or other services.
So we will consider in detail the pros and cons of each SEO-contractor, and you will draw your own conclusions.
The Pros Of Working With The SEO-Agency
- The longer the agency, the more impressive experience and reliable reputation. For example, the agency SEO Calling has been in the market for over 5 years: a guarantee that you will not be cheated and will not let you down.
- Good agencies also have awards, certificates, victories in tenders, participate in specialized conferences, are published in professional publications, and are at the top of the ratings.
- Experience allows us to solve a variety of different, even difficult tasks for the client, and act quickly in the case of complex and non-standard situations. For example, if the site was filtered, the agency knows exactly what to do and quickly corrects the situation.
- In a serious agency, there are always more than a dozen cases: the client can see if the agency has solved a similar problem for their business and what results it has achieved.
- The client’s project is handled not by a single person, but by a team of specialists, each of whom has their own area of work. For example, at Cocos, the team includes a SEO specialist, copywriter, webmaster, analyst, programmer (developer), and account manager.
- There are no random people: in order to be included in the team, you have to pass a strict selection.
- The agency has more proven methods, techniques, tools to promote the site.
Disadvantages of Working with the Agency
Let’s not pretend that working with the agency are the only pluses. There are some bad points, about which we will tell in all honesty.
- It is quite expensive, although there are nuances. For example, the top SEO specialist may well put a price tag comparable to what the agency offers the average price segment.
- So if you are looking for a cool specialist, pay attention to the other pros and cons and compare the benefits.
Pros Of Working With A Private SEO Specialist
- It’s cheap if we’re talking about ordinary freelancers.
- If a private person does not have enough orders, he will work for you on a full program, to keep the client, and uses a personalized approach. But there is a nuance: many good digital-professionals invariably come to the point where the orders are too many, and one can not pull it. This means that you have to assemble a team and open a studio or agency. So the entrepreneur moves into a different category and starts to play by different rules.
The Disadvantages Of Working With Private SEO Specialist
We have already realized that it makes no sense to consider the top specialists: they have a lot of experience, but the cost of their work is close to the agency rates.
Let’s talk about the ordinary SEO freelancers, who place their services on the freelance exchanges or promote themselves.
- There is a great risk of running into a non-professional. Such a person can not only not help, but also to do harm: for example, to use black and gray methods of promotion (tweaking the behavioral factors).
- Clients sometimes come to us after suffering from such pity-specialists: some have fallen positions in search results, some have caught all sorts of filters, and the site had to be “treated” for a long time.
- A single freelancer is unlikely to be able to understand all the intricacies of promotion: simply because one person takes them into account. And even if he can, it is almost impossible to work on several projects at once. Therefore, private professionals usually offer something unique: for example, only SEO. Or they recruit a team and work as an agency.
Conclusion
Sometimes it is possible to involve multiple SEO contractors. For comprehensive promotion, complex projects and global tasks, turn to the agency, for one-time and simple work involving freelancers. In any case, the choice is yours.
