SafeOpt is one of the web’s leading email retargeting platforms. If email retargeting is a concept you are not familiar with, then it involves sending emails to previously engaged site visitors, in order to encourage them to return and make purchases.
If you are interested in launching an email marketing campaign, then SafeOpt is one of the best platforms to do it on. However, before you can confidently sign up for SafeOpt, you need to take some time to learn about it.
SafeOpt: The Secret to Skyrocketing Your Email Marketing Success
This post will tell you everything you need to know about SafeOpt.
Personalized Emails
SafeOpt allows you to send personalized emails to your customers. Various studies have shown that email marketing has the highest eCommerce marketing ROI, and personalization is one of the main reasons for that. Using SafeOpt you can see what pages people were viewing before they left your site. You can then send them emails that tell them unique information about those pages. If you have them on your mailing list, then you could even send personal emails addressed to them.
Price Reductions
Since you are able to see what pages your website visitors were viewing before they left your site, you can send them news if the products they were looking at have fallen in price. In terms of price reductions, it’s good to drop prices every once in a while, especially if you are going to be discontinuing a specific product. Sending people who have expressed interest in a product news of its price reduction could be a highly effective way of converting them into a customer. Make sure that you do not spam them, one email should be enough.
Special Discounts
With SafeOpt, you can send people unique discounts and vouchers, designed to re-engage them. It’s pretty common for people not to make purchases because they cannot afford to, especially now when you consider the cost of living crisis. Thanks to SafeOpt, you can send these people discount vouchers and codes, which make the products they’re interested in buying more affordable. If you are going to send out discount codes, make sure they are one-time use codes only. It is not uncommon for people to abuse unlimited discount codes, register new accounts and pass them around to friends so they can get discounts too.
Forcing Sales
The best thing about SafeOpt is that it makes it possible for business owners to send emails directly to customers, with no intermediaries. This, therefore, makes it possible for them to sell to customers directly. It is very hard to sell directly to anyone on the internet because it’s so big. That said, if you have a lot of people visiting your website, you’ll want to use templates rather than personalized emails. Do not be too forceful, either. Also, do not send people too many emails, for the reasons mentioned above. Spamming people with emails will just annoy them.
Motivating Visitors
If people have visited your site, got distracted or bored, and left, then you can re-engage them by sending them emails. Going back to spam for a moment, if you send people too many emails then they will probably block you. Nobody wants to be spammed, even if they do have an interest in your business. Spamming people will just make you look desperate. At most, you should send two emails. These two emails should be spaced out and not one after the other. If people can be motivated, these two emails will suffice. If not, there’s nothing you can really do.
Product Releases
When new products are released, you can use SafeOpt to send emails out to customers who have purchased similar products in the past. Also, if people have been on your website looking at older products, you can send them emails notifying them that they have been discontinued, but that there are new products replacing them. You may even want to send discount codes along with these emails. Sending discount codes can be a good way to rouse people into action, especially if there’s a hot new product that’s being released. Don’t give people big discounts on new products though.
Early Access
Sometimes, businesses use SafeOpt to give people early access to products. This is only something you should ever consider doing with loyal and longstanding customers. If you give people who have not really ever shopped with you before early access, it’s just a waste of time. The people who get early access to your new releases should have at least purchased products from you a handful of times. When sending out news of early access, it’s pretty common to give people a 5-10% price reduction. This is to make the purchase more exciting for them.
Building Audience
Your store’s audience is something you always need to focus on building. No matter how big or successful you are, you could always be bigger. SafeOpt can help you to build your audience, due to the fact that they have millions of registered users. Anybody registered with their service can be targeted by you, as long as they visit your website. Even if somebody registered with SafeOpt visits your website accidentally, you can send them emails. The ability to get in touch with people who haven’t ever shopped with you or signed up for your email list before means it’s a lot easier to expand your customer base.
Increasing Sales
As a business owner, one of your main concerns should be making more sales. For all of the reasons listed above, SafeOpt can help you to do this. If you are going to use SafeOpt, then as has been stressed abundantly throughout this article already, you must ensure that you do not spam people. Spamming people will lead to them blocking any further emails and avoiding your website. Also, do not send discounts that are too big. Big discounts could devalue your brand and deter people from wanting to do any further business with you.
SafeOpt is one of the web’s leading email marketing services for a reason. It puts businesses in direct contact with their site visitors and makes sending marketing emails much easier. There are many more benefits beyond those listed here, but the ones mentioned in this post are the most prominent. If you have any questions about SafeOpt’s service, you can direct them to the platform’s dedicated customer support team.
