We all heard a hundred times about SEO. But do you know how SEO came into existence and made its way towards the digital era?
The way towards making a website rank high in terms of quality and quantity is what SEO stands tall for. SEO is an up-growing career as it makes way to diverse career opportunities. On the web search tools like google, enhancing sites, working on increasing its benchmark and site design upgradation.
Making a webpage obvious to perceive, easy to go through and easy to designate in what SEO primarily deals with. SEO is the block-branch of any digital marketing strategy. SEO is circumscribed to a comprehensive way towards guiding customers to one’s business with the help of a virtual platform. And to keep track of this, an individual must see to it that the website ranks at its peak on the search engine result page. Advertisement is of foremost requirement when it comes to any sort of business exposure.
To stand tall in the terms of providing higher quality outcomes in google a morally correct website comes into the need. The way through which one can get underway and receive more traffic is by coming up with keywords as these keywords play a substantial role in the process of SEO.
The individual will have a virtual website that no one has any idea about if he/she is not in touch with SEO. The major crowd among visitors click on the initial page of search outcome, hence to attract ample of visitors SEO comes into the picture in providing higher page ranking.
SEO is first and foremost configured into two types i.e On-page SEO which is confined to maintain the benchmark of the website and other is Off-page SEO which is confined to creating backlinks to get top ranking with certain keywords in SERP. Before driving further let’s get back to the basics and answer questions.
WHAT IS SEO?
SEO stands for “SEARCH ENGINE OPTIMIZATION”. Simply, search engine optimization means optimizing a piece of online content so search engines like Google show it towards the top when users surf through the internet. It came into existence in the mid-1990s. It was created to improve your website’s visibility when people across the world surf through it for different services. It not only grabs the user’s attention but also excites them to be involved in the services provided by you.
Simply, SEO makes your websites more innovative, which means more traffic and more opportunities to convert prospects into customers. Companies always need SEP specialists to launch top-level search engines. SEO employs search engines such as Google, Yahoo, Bing, MSN, and many more. Undoubtedly, SEO is a powerful tool to increase your search engine visibility.
SEO SPECIALIST SALARIES:
Thinking of making a career in the SEO industry and wondering how much SEO specialists earn?
The growth of the digitalization era is tremendously rising and e-commerce trends have led to the ever-increasing demand for SEO specialists. SEO is gaining high attention in digital marketing.
SEO specialists are those people who develop and implement an SEO. They focus on one or more types of searches such as image, video academic, and local searches. SEO specialists continuously stay up to date by continuously improving the visibility of websites.
1. SEO Trainee-
SEO trainee is a ground-level job. They work under SEO Executives. Beginner-level projects are overlooked by SEO trainees. Their job includes building website links, reporting SEO managers, performing a keyword search, and providing innovative ideas for increasing the visibility of websites.
Salary Range- Rs. 96,000-1,44,000 per year.
2. SEO Trainer-
SEO Trainer trains SEO Trainee. They provide training and inculcate them with SEO techniques.
Salary Range- Rs. 6,00,000-8,40,000 per year
3. SEO Analyst-
SEO Analysts work continually in creating innovative and quality content for the users. They have to look after the performance of websites and are well-versed in performing keyword searches.
Their job includes implementing SEO strategies, competitive analysis, keyword searches, implementing the right tools, and providing well-developed content.
Salary Range- Rs. 2,40,000-3,24,000 per year.
4. SEO Strategist-
SEO Strategist modifies the visuality of websites. Their job includes implementing strategies, competitor analysis, working on content, finding powerful keywords.
Salary Range- Rs. 3,00,000-3,60,000 per year
5. SEO Consultant-
SEO consultant handles the company’s overall SEO strategy. Their job is to consult the company. They work on various SEO tools. Their job includes implementing strategy, implementing SEO change, maintaining client environment, and monitoring key APIs. Their salary increments hand in hand with experience.
Salary Range- Rs. 3,30,000-6,00,000per year
6. SEO Manager-
The coordination and implementation of SEO and SEM campaigns/programs are charged by an SEO manager. They have a look at the content, design, social media, and marketing teams; on the other hand, handle off site as well as onsite development. The peak SEO salary in India lies with SEO Managers and is confined to both onsite and offsite development. With the teamwork of SEO specialists and SEO managers, the development and execution of SEO strategies take place. It is also mandatory for an SEO Manager to have a rough knowledge of Web design and development.
Salary Range- Rs. 3,60,000-5,40,000per year
7. SEO Director
SEO director’s department head. They set strategies and manage the whole administration. They know various tools and channels. They collaborate with different teams
To improve the overall performance of the business.
Salary Range- Rs. 9,60,000-18,00,000per year.
Calculate your salary with our free salary calculator.
CAREER PATHS FOR SEO SPECIALISTS:
With increasing demand in the digital field, SEO specialists carve out their successful career in this field. They work within Digital marketing, deep learning, and utilizing their analytical views for the growth of their career.
So, let’s see different career paths and responsibilities for an SEO specialist looking to take the next phase in their career:
1. SEARCH ENGINE MARKETER:
Search engine marketing needs SEO. SEM is a very difficult field that requires new skills Pay Per Click Marketing, advertising, customer relationship management. SEM professionals carry responsibilities of both SEO and SEM. SEM earns an average of $2,300 per year. They need the various skill set in Mastering Google AdWords, Bing AdWords, and various web Analytics.
2. DIGITAL MARKETER:
An SEO specialist can easily utilize their existence in digital marketing. Digital Marketers typically include SEO, SEM, PPC, and social media. They implement various marketing strategies, content planning, data and analytics management, and advertising. Digital Marketer earns $46,919 per year. They require qualifications in web marketing, communications, and strategic marketing.
3. SEO MANAGER
The SEO manager has the responsibility of the team. The SEO manager manages marketing strategies with the team. To be an SEO manager you require experience in the SEO field. SEO manager earns $64,358.
4. CONTENT MARKETER:
Content Marketers require SEO skills as they have to work with web content, videos, reports, blogs, and any other content. They play a vital role in the marketing field and marketing planning. They earn $56,414
5. MARKETING ANALYST:
Data analytics has ample participation in search optimization and being an SEO specialist, an individual has more tendency to come across it and be friendly with it. Using numerology to track the performance of existing initiatives, opening up chances for freshers, and concerning data bringing about forecasts and reports lies on the shoulders of a marketing analyst. They earn $52,176 per year and can avail the gain from qualifications in business analysis, strategy, market research, and SQL.
6. BUSINESS MARKETING CONSULTANT:
Public speaking is a key quality some search engine optimization experts move towards business consultants and marketing consultants as a profession. Business marketing has a huge responsibility while working with clients to maintain business relationships. It also requires strategic planning, marketing initiatives, and implementing search. This indirectly provides long-term support to the companies. Insignificant terms, consultation is a job profile that requires both ideal and strategic abilities. They earn up to $57,610 per year.
7. ENTREPRENEUR:
An entrepreneur is confined to starting your own business. If you want to do your business SEO you are meant to have ample skill sets in your bag of knowledge. Here your salary varies depending upon the services and business that you provide to your client in digital marketing. It requires huge strategic planning and acts as a beacon light throughout. As an SEO you will earn $42,931. This provides a unique opportunity in your career and continues to grow and improve.
CONCLUSION:
Due to the radiant future scope of SEO in India, a large number of employment opportunities are increasing. According to resources, more than 1.5 lakh jobs will create a bundle of opportunities having a high salary scale of RS 4.5-5.5 lakh in coming decades in digital marketing areas like SEO.
The growing usage of online applications has made a great path towards a career for youth across the world. This job profile helps an individual for a better career and also incentives. One such job profile is Search Engine Optimization (SEO). Various research has proven that SEO will be the most important marketing tool in the upcoming digital age. Nowadays, every organization is investing more in SEO due to a tremendous increase in SEO demand in the market. Due to these, most of the graduates and web applicants are moving ahead to make their careers in SEO.
Read More: 3 Easy Ways To Access GoDaddy Email Webmail Login 2021
