Text messages and multimedia messages or MMS for short are two marketing strategies that have become increasingly popular in the last few years. SMS and MMS marketing works differently from social media marketing. Whereas social media marketing is all about reaching your target audience and getting them to check out your business. You can use social media to get the word out about your business, but with social media marketing, you’re primarily targeting your potential customers to let them know about you.
With that being said, both of these marketing strategies have their own set of pros and cons. Understanding what both of these have to offer will help you make an informed decision on how to get the most out of yours.
Here are five tips for successful SMS marketing that helps to gain customers attention.
1. Set up an autoresponder
An autoresponder is when a business owner sends automated messages to potential customers who have either purchased from them in the past or have expressed interest in their product or service. An autoresponder will help you build a relationship with your customers. This type of marketing is ideal for businesses who sell products or services that don’t have specific dates of availability.
An autoresponder can be put to great use for businesses of all sizes. For example, say your company makes handmade gifts. You’d love to sell more, but every time you put up a new product listing, people just don’t buy anything. You want to figure out what is going wrong. Maybe you’re offering the wrong gift selection or you’re including the wrong gift message. A live chat bot with an autoresponder feature can solve both of those problems.
2. Use automation
Let’s say you have a product that is constantly in demand. You’re making a lot of sales and you know you have a lot of customers that have been buying from you consistently. Now, let’s say there are certain dates of the year that your business starts selling a new product category. Perhaps you’re introducing a new line of kitchenware that goes on sale on Black Friday or perhaps you have a clearance sale that happens sometime in December. Now, when your customers see these sale dates, they start to get antsy because they know they’re going to miss out on this sale if they don’t act fast. With automation, you can set up a series of steps that your business follows each time a new sale is about to happen.
For example, you can set up a workflow that tells your business to send an automated text message to customers who are going to be receiving a sale notification on Black Friday. The text message marketing can contain a coupon code for your customers to redeem at checkout.
3. Don’t spam
If you’ve ever tried to do anything marketing-related in the mobile space, you’ve no doubt encountered the issue of spam. This is the act of sending unwanted text messages or bulk texts to your subscribers. It’s a term that is thrown around a lot in the mobile marketing space, but it still seems to be misunderstood by many companies.
When it comes down to it, if your goal is to get your business’ name out to as many people as possible, you have to have a few very important rules in place.
Spamming your subscribers is the act of sending them text messages or bulk messages that they don’t want. It’s a term that refers to the act of sending unsolicited messages to an entire list of people without consent.
With that being said, what is considered spamming and what is not depends on who you ask. Starting with the basics, you have to be sure that you only send your subscribers text messages that are relevant to their interests.
4. Get feedback
One of the best ways to improve your SMS and MMS marketing strategy is by getting good feedback from your subscribers. This is especially true for businesses that are using SMS and MMS as a lead generation tool.
It’s important to note that feedback doesn’t just refer to negative feedback. You can get good feedback too!
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If you’re constantly sending your subscribers promotional messages, you’re going to end up with a bunch of people who are annoyed by those messages and have opted out of those marketing campaigns. You’re going to have a bunch of subscribers who have unsubscribed from your lists, but they haven’t left a message of their own. You’re going to have a bunch of subscribers who are upset that you send so many marketing messages, but they aren’t leaving negative feedback on the website.
You want to get those subscribers to write in and let you know how they feel about your marketing messages. Whether they like them or they want them to stop, you want to read all of that feedback and take it to heart.
Wrapping up: The end of a journey
With marketing, it’s important to remember that you’re not trying to sell your subscribers on anything. You’re not trying to get them to sign up for your email list or buy your products. You’re simply trying to get their attention in the first place. Once you’ve done that, you have to remember to keep the lines of communication open with them.
Once you’ve earned their trust, you can transition into other marketing strategies that are going to help you grow your business. SMS and MMS marketing is a great way to get the word out about your product or service, but it’s not going to work if you never give your subscribers a reason to come back.
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