Social media have become a way of life. We use them to share our views, meet new people, and share funny videos and photos. But how does it affect the way we interact with brands? Many smart social media marketing agency using it builds brand trust.
According to a report by Forrester, social media marketing helps brands increase their brand awareness while at the same time, it boosts loyalty and customer retention.
Suppose you are looking for ways to build your brand’s trust on social media. In that case, this article explains how social media can improve relationships between brand & the customer.
Why is it required to Build brand Trust?
Building brand trust is essential for any brand because it allows customers to have a positive experience when they interact with the brand. Trust is created through a series of interactions, which is consistent and authentic for the audience.
Some things that can help build trust for a brand are:
-
Being transparent about what you do and how you do it.
-
Acting with goodness and treating people fairly.
-
Responding quickly to customer inquiries.
-
Maintaining a high class of quality in everything you do.
Role of Social Media Marketing to Build Brand Trust
Top 7 Social Media Marketing Stunts to Build Brand Trust
1. Hold consistency with your brand’s voice
Having a consistent brand voice may seem like the cherry on top of the cake which is good but not necessary. Consistency, in actuality, is a crucial component of long-term success. Consistent brand representation may treble visibility and improve revenue by up to 23%, but a lack of consistency can cause market uncertainty and harm revenue and reputation.
Holding a consistent brand voice across all media allows your organisation to:
-
With the appropriate messaging, you can improve first impressions.
-
Set yourself out from the competition in your field.
-
Enhance brand awareness.
-
Make stronger bonds with your audience.
2. Responsive to Customer Reviews
Respond to questions as fast as possible. On Twitter, 65 percent of users expect a response in less than two hours. Statistics show that only 20% of brands respond within that period. You may face unfavourable consequences when you fail to meet your followers’ expectations. If they don’t get a prompt answer on social, 60% of consumers say they’ll take adverse action, such as buying less, complaining about social, and informing their family and friends about it.
Read More: Advantages of Google reviews in 2022
When you answer fast and exceed your followers’ expectations, you can reap a slew of rewards, including 47 per cent of people recommending you on social media, 43 per cent encouraging others to buy from you, and 34 per cent buying more from you.
3. Share User–Friendly Content
Posting high-quality content establishes your brand as an authority and demonstrates that it is about more than just making money.
To establish yourself as an expert in your field and offer information that will appeal to your target audience, you should:
Determine who your target audience is, what they want, and why they want it.
Determine your competitors’ content, what they say in it, and what it lacks.
By filling in the gaps left by competitors and matching your content with the demands of your customers, you may provide better content.
This can be used to your overall content strategy, a blog post’s structure, or your social media posts.
4. Build Intimate Connections
Showing that you’re human is crucial to developing intimacy with your fans. People want to interact with one another rather than with automated BOT. On social media, your followers aren’t interacting with robots; they’re interacting with people. Show it to them. This allows consumers to connect with your brand and form relationships with it. This allows our followers to know who they’re communicating with—and they even reply to tweets that include our names!
5. Utilize Badges and Client Reviews
We often think that it’s better to show than to tell when it comes to sincerity. Add these attributed quotations to your website, social media, or even adverts to capitalise on positive reviews and joyful client feedback (as long as the source is okay with it, of course).
Don’t be afraid to flaunt any particular accreditations, certifications, badges, or accolades your company has earned while you’re at it. Why not share the props you’ve accumulated? Third-party validation establishes your brand’s credibility and allows you to stand out.
6. Trade Transparency
Transparency is crucial in gaining audience trust because it shows your brand’s philosophy. If you’re honest about what you’re posting, it shows that you value your brand as a source of authority rather than just a way to make money.
For example, if a fan complains about a product on your social media page, it may feel appropriate to delete the post. If you maintain that message on your page, though, it demonstrates that you are open to criticism and open with your audience.
7. Social Responsibility & Accountability
-
Social Responsibility:
Showing your customers that you care about more than yourself is a terrific way to earn their trust. Customers realise that socially responsible brands aren’t only about making money; they’re also about giving back to their communities or the globe at large.
-
Ensure Accountability:
When businesses engage freely in social media and encourage their customers to communicate with them, they establish a sense of accountability. A brand can essentially hold itself accountable for offering exceptional products, services, and customer service by aggressively leveraging social media.
Conclusion:
There’s no arguing that customer trust significantly impacts your organisation.
It holds the potential to make or break your company.
Make it a top priority in your life. Your consumers, as well as yourself, will notice the difference.
Enhance your online marketing actions using DigioPeople Marketing Services from end-to-end solutions.
Read More: VoIP Business Reviews 2022
