Those who are familiar with web development know-how revolutionary Weblow is. Namely, it represents a platform that allows users (more or less experienced) to build websites from scratch, and establish them with intuitive and eye-catching design abilities.
Business owners who have never utilized it are worried about its effectiveness and whether it is capable of driving traffic to their sites in comparison to other CMS platforms. But don’t fret! Webflow is just as omnipotent as them, if not even more.
Today’s guide is going to put together some tips and tricks that will not only help you master Webflow SEO but will also help you take your company to the next level. So let’s uncover these practices right now!
Determine The Right URL Structure For Enhanced Navigation
A seamless and intuitive website navigation should always be prioritized if you want to ensure smooth SEO and user experience. With this platform, both of these things can be executed relatively easily to suit not only your needs but the needs of your visitors too.
Speaking of this, you need to make sure that the navigation menus are straightforward, clear, and nicely organized. Keep in mind that a properly structured URL is not here solely to improve the overall user experience, but it’s intended to help your website rank higher in search engines.
When creating your website on this platform, be sure to have clean, concise, and descriptive URLs that will be able to perfectly depict your web page’s content. This practice will enhance user navigability, and will help search engines better comprehend the architecture of your website.
Turn To Professionals If You Must!
If you are a beginner in terms of web development, then you are probably confused by all the intricacies that come with it, yet you want to build a site that’s going to showcase your brand in the right light.
These things indeed can be tricky, which is why you should consider contacting a professional who has a lot more experience when it comes to this. Who is the best solution then? If you ask innovative gurus at Paddle Creative, they’ll tell you that Webflow connoisseurs are your safest bet. How come, you’re probably wondering?
Well, that’s because, unlike you, they offer expertise and professionalism. Namely, they are typically surrounded by people who have a plethora of experience as far as creating first-class, personalized Webflow websites. Apart from that, they have everything it takes in terms of skills, to help you build a website that’s going to cater to your preferences, needs, and demands.
Since they have done these things in the past, they will do whatever it takes to develop a site to the highest standard, that’s not only professional but eye-catching as well! Since they know how this platform works, and how pivotal SEO is, they will utilize different tools to optimize your website for search engines, which will inevitably lead to business expansion and online visibility.
The Design Needs To Be Responsive
This is for sure one of the most important parts of this whole process. Webflow’s flexible grid system and its responsive breakpoints are here to help your design effectively adapt to every device that a person uses.
Additionally, it comes with four main breakpoints (tablet, desktop, mobile portrait, and mobile landscape) that you can employ to properly adapt your design for all previously mentioned device types.
If you wish to alter breakpoints, the only thing that you’re supposed to do is to click the icons that are located at the top of the Webflow designer. Grids enable you to put and align different elements on the page in a way that is easy to comprehend and control on every single device.
Your Old Blog Content Needs To Be Regularly Updated
Lots of people who aren’t too familiar with SEO and how it generally works, fail to understand how the blog content they post on their site can impact it. Bear in mind that every search engine loves to see content that’s regularly updated because only then the visitors will be provided with the newest information.
If you haven’t done it in a while, yet you think that now, is the perfect time to do so, then these are the steps that you should take:
- Audit your current content for any outdated information
- Don’t forget to alter the visuals, and add new statistics to ensure all your blogs remain relevant and regularly updated
- If you want to drive more traffic to your website, then you should rewrite meta descriptions and titles and add long-tail keywords.
Besides all of this, another thing that you could do when it comes to your articles is to leverage Webflow’s CMS to manage and organize the updates in an effective manner, making sure that the older posts remain competitive, relevant, and informative.
Don’t Forget Header Tags
Every content that’s perceived and defined as properly organized should consist of header tags, like H1, H2, H3, etc. With them, you can organize your content in a chronological way, making it look nicely structured.
These header tags are here to showcase both the main topic and the subtopics of a particular web page. Furthermore, they are not only here to help search engines and visitors understand your content better, but they are also here to show the correlation between all your web pages.
This is something that many inexperienced entrepreneurs aren’t aware of, which is why they tend to make lots of mistakes when it comes to this. When you’re using header tags the right way, you help search engines comprehend how essential every section (within your web pages) is, which enhances not only user experience but SEO performance too!
Image Optimization
There are plenty of Webflow tools that can help you optimize your pictures for SEO, including alt-text, automatic resizing, and lazy loading. Besides them, you can also make use of tools such as Squoosh or TinyPNG to compress your images before uploading them.
It’s safe to say that this platform is a very powerful weapon that you can employ not only to create a phenomenal website but to drive more traffic to it. However, if you want to make that happen, then you need to stick to the strategies that were mentioned today.
