Did you know that almost 70 percent of experiences on the internet start with using a search engine? Businesses across every industry imaginable are all looking for ways to achieve a higher Google ranking since learning how to rank higher on Google means an uptick in revenue and website traffic.
You might be wondering “Why am I not ranking higher on Google?” There are certain mistakes that many websites make that keep them from ranking higher on Google. These mistakes prevent people from finding and visiting their websites.
If you’re a business owner and you’re looking at getting a higher Google ranking then today is your lucky day. You’ve come to the right place to learn more about Google SEO mistakes to avoid and SEO tips to follow. Keep reading this article to learn more today.
Use Original Images
It sounds simple and basic, but using your own original images for your website will go a long way towards helping you with your Google ranking. Not only will original content like pictures and videos make your website content more exciting, but it will also make it more captivating and engaging for your target audience.
Many people have conducted tests using original pictures and stock pictures to see how the images you pick impact your SEO ranking. The websites that used original pictures and videos soared up Google’s ranking system. It seems that the algorithm gives an edge to websites that use their own pictures.
You don’t need to find an expensive graphic designer to help you out with producing your own pictures or images. Anyone with a bit of practice and a good smartphone or camera can capture exciting and captivating content. You can learn more from this SEO company.
Use Broken Link Building
Another effective strategy for getting a higher Google ranking is using broken link building. Using backlinks is still one of the biggest strengths that you can have and one of the SEO tips that you need to implement. Still, you need to make sure that you’re using the right backlinks if you want to attract the right people to your website and rank higher on Google.
If you want to make backlinks a cornerstone of your SEO strategy then you need to put an emphasis on putting out great content while also building relationships with other websites. You can work together with these websites to get a higher Google ranking.
A great SEO tip is to look for websites to backlink with that have broken links in their content. Look for articles or pages in your niche that feature broken backlinks and reach out to that website. You can offer to allow those websites to link to your own if you can find these broken backlinks.
Once you get ahold of the person that owns and runs the website, make them aware of the fact that they have broken links on their page. If you have similar content on your page that is within their niche then let them know that you’re open to backlinking with them. It is a situation where everyone gets to win.
Use the Right Keywords
Don’t ever underestimate the importance of using the right keywords when it comes to the content that you’re producing. Google’s algorithm has changed over the past few years, but keywords still provide a ton of value when it comes to the Google search rankings. The difficult part is finding the right keywords for building the foundation of your website and your Google ranking.
Make sure that you have a strategy for where you place the keywords in your content, and do your best to make these keywords organic. Taking this step is a guaranteed way to drive more members of your target audience to your website.
For the best results, try to incorporate long-tail keywords in your articles and blog posts. These keywords use three or four words to create a phrase that will boost your SEO.
Social Media Linking
Nowadays, everyone has at least one account on social media and many people have multiple. You’ll find that using your different social media platforms is an excellent and free way to help drive your target audience to your website. Once they’re at your website they can explore and read some of your great content.
It is a wise move to link your website in the bio of your social media account on Instagram and Facebook. Anyone that follows you or checks out your profile will see the link to your site. You’ll find that this is effective for reaching a much larger and broader audience.
You should also look into putting links to your social media accounts onto your website for easy access and convenience. This will help to boost the number of followers that you have on each account. You’ll have a much easier time engaging with your fans and target audience this way.
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Make Your Website Mobile-Friendly
More people than ever are using their smartphone or tablet to browse the web and do their shopping rather than their laptop or computer. It is vital for a higher Google ranking that you make your website compatible with a wide variety of mobile devices. Without taking that step, you’re unable to reach tens of millions of members of your target audience.
Google’s algorithm also looks for websites that are mobile-friendly, so keep that in mind if you’re asking yourself why am I not ranking higher on Google. The user experience plays a massive role in deciding if your website will get a higher Google ranking or not.
Get a Higher Google Ranking for Your Website
Getting a higher Google ranking is the goal of every small business owner and e-commerce manager because it drives larger numbers of customers to your site. Avoid making Google SEO mistakes like backlinking with low-quality websites. You also need to make sure that your website is mobile-friendly if you want to learn how to rank higher on Google.
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