Introduced in 2016, Instagram Stories features a more casual way of sharing videos and pictures in your IG page. It is more spontaneous than your well-edited instagram post. Since the feature lets you share small snippets of your day to your followers, you can post as many pictures and videos as you want. They’ll be shown in a slide-show format and would often feature stickers and filters. Let your creativity show by adding text and drawing tools.
According to Semrush, 2.9 billion people visit the site monthly. That is a lot of traffic. How can your stories stand out from all of the rest?
Instagram has a broad audience. That means that your audience would differ in taste and preferences. By customizing your stories, you can attract more people to your page and convince them to follow you.
Why should you change your Instagram story background?
1. To make it more compelling
No one would follow a boring Instagram story.
You have mere seconds to catch the attention of your audience. In that timeframe you need to be able to show an engaging story, hold their attention and convince them to follow you for more. You are literally advertising yourself. You are the product. One way to make you appeal more, change your instagram background.
Using a carefully curated color palette and personalized letter fonts will definitely upgrade your stories. You are now creating brand recognition, wherein your followers would immediately associate certain colors and fonts with your page.
With 1.22 billion users, think of the number of people that will see your Stories. You have to start planning your next story then.
2. To suit your story better for audience
Like any marketing strategy, you have to know your target audience. For example, 70% of Instagrammers are under the age of 34 years old. What elements could appeal to a younger audience?
Have a moodboard. Make a palette of colors specific to your brand and to the theme of your instagram stories.
Your background should reflect your narrative. Like having a jungle-themed background with your vacation story or having a bold solid background for OOTD pics. The background further enhances the experience of the viewer.
It adds depth to your story. Adding elements like certain drawings and stickers could portray what emotions you have had at that particular moment in time.
By customizing your instagram story, your followers will appreciate the effort that you put in. You’ll be more relatable to them and will connect to them more emotionally.
3. To practice your creativity
With numerous editing and drawing tools available in the app, you can go crazy with customizing your instagram stories. To make it easier, various templates are available online for you to use or draw inspiration from. Make your followers feel that they are interacting with you by using these elements.
Engage your Instagram followers by showcasing your creative side. They would love to see this part of yours that is distinctively yours. Express yourself with colors, art drawings, and even animations.
Experiment with themes and colors you are hesitant with. See what elements work for you and what best enhances your story.
Have fun customizing. Show who you are. Try it right now.
How do you change the background color on Instagram Story 2023?
Here are the steps on how to change the background on instagram story.
Step 1: Use a Design Tool
Besides the drawing and editing tools available on the app itself, there are numerous tools that you can use that are available online. Most of them are user-friendly and free to use. Some more in-depth tools are also available for a reasonable price. Here are some examples;
A. Canva
One of the things that make Canva a go-to design tool for most is that it was designed for non-designers. It is very user-friendly and very intuitive for first-time users. It has hundreds of templates ready for you to customize your Stories with. It has a library of free stock photos and images for you to use. You can also upload your own images to add to your template.
Canva also offers tutorials on how to change background on Instagram Story that could be helpful to you.
C. Fotor
Another popular design tool is Fotor. It is an online photo editing software that is good for beginners. You don’t need extensive knowledge in digital photo editing to use this software as it streamlines all the processes for ease of use.
You can resize, crop, adjust color, enhance and add text to your photo with ease. All the tools are designed to be simple. This enables the users to focus more on the creative process than finding out which tool does which. Use a background remover to have a black slate to start with.
Not everyone can take the perfect photo. But, with a little bit of digital editing your amateur effort can be turned into a masterpiece. Fotor offers basic image editing tools and special tools like AI photo effects, HDR and RGB. With these tools, you can showcase professional-grade images on your Stories.
D. Tailwind App
Behind your famous IG influencers is a team of dedicated people working behind-the-scenes to create the perfect Instagram Story. But since only a few could spend hundreds and thousands of dollars to hire these professionals, most of us are out of the race from the get go.
Not so fast though (pun very much intended), with advancements in tech, we don’t need to worry about managing our Instagram dream life.
Tailwind App is a marketing tool that will help you in managing and growing your Instagram Page. It will give you a personalized and easy to follow marketing plan so that you can know what to post, organize your calendar and help you achieve your goals.
This is great if you have a high engagement rate. With the use of this app, you can cater to all the needs of your page.
One of the great things about Tailwind is that their marketing plan is very detailed. It gives you a step-by-step guide using the best tools to get all your work done.
Step 2: Choose Instagram Story Template
There are hundreds of websites offering free Story Templates. Choose which are to your liking and which will suit your aesthetic or theme.
Here’s an example using Canva. A detailed guide is available on their page.
- Open the Canva app and search Instagram Story Templates,
- Select a template. You can customize the template to your liking
- To add an image from your gallery, tap a photo element on the template and then tap Replace on the bottom toolbar of the app. The images from your gallery will appear. Simply tap your chosen photo and it will appear on the design.
- Adjust the colors and filters to match your theme. Edit the other elements also like text, shapes, frames, etc.
- When you’re satisfied with the design tap Download.
- You can now click Share then Share on social.
Step 3: Change the Background Color of your Story
There is a whole psychology with regards to color. To simplify it, studies show color is a determining factor in one’s judgment about a certain object, environment, etc. This is the reason that companies are very keen on using colors in their product marketing.
In Instagram, it could be a determining factor whether your Stories would be more appealing to your audience.
In Fotor, here’s how to change the background on an Instagram story.
- Open Fotor App
- Click on Create a design and select the template of Instagram story in the Recommendation to get started.
- Apply the template that you want in the Templates in the toolbar, drag and drop your images into the template.
- Add filter, sticker and text, change the background color or a photo background change
- Download and then share.
Another tool that you can use is Removal.AI as a background remover. This is useful if you need a photo background change. This is a great help in removing the existing background of your current image to a clean slate. It makes it easier to add new backgrounds or use the images in collages.
Step 4: Upload and Share
A point to consider before you share your Instagram Story is to make sure that all the elements work together to create a sort of “branding”. Your color palettes, typeface, animation, etc. should represent what your Instagram Page is all about. Remember you are trying to retain viewership, and having an appealing and engaging Story will fulfill that.
What Background Should You Use for Your Instagram Story?
Did you know that 30% of Instagram Stories in 2020 were just one frame? This is because 20% of the audience would lose interest just after the first frame. You have to get the attention of your audience on the first instance that they see your story. A vibrant background could do that for you.
1. Gradient Backgrounds
Gradient backgrounds let you transition from one color to another color creating a beautiful effect in your Instagram Story.
This type of background helps make your text or image pop. It is visually stimulating and very loud. The use of bright colors makes your story more eye-catching and gives the feeling of friendliness and playfulness.
If you want to use this background against text, make sure that your typeface is bold and plain. This is for your text to be legible and not cause eye fatigue.
2. Plain, Solid Colors
Plain doesn’t always mean boring. It’s how you maximize its effects that counts. In your Stories, using plain solid colors is also a nice option. Colors evoke certain emotions in people. Cool pastel colors in the range of blue and green have the effect of tranquility and liveliness. Yellow is bright, playful and optimistic. Darker colors in gray are somber, reflective and contemplative. By using the right color, it adds a layer of depth to your post.
Using colors in the same family or in the same shade creates continuity in your Instagram Story. You can use a background remover to easily edit your images and maximize the full effect of the solid colors.
3. Artistic Backgrounds
Your Instagram background is not limited by changing colors and gradients. With the various drawing and editing tools, the sky’s the limit for your creativity.
Create amazing patterns for your background. Colorful stickers and filters will brighten your story more. Use gifs, emojis or animations to add commentary to your story.
There are a lot of available templates online that you can include in your story. Better yet, you can edit these templates to further suit your style or aesthetics. Hundreds of sites teach you how to change the background on Instagram stories. Be inspired by them. Use a background remover to easily edit your images. A photo background change can also be used.
It’s also a way to show your followers that you are appreciative of them. By giving ample time to make sure that even your stories are well-crafted and well thought of for their entertainment.
Conclusion
A lot can be said about Instagram. One notable one is its emphasis on visuals. But, then again, one will argue that visuals is the one element that most people gravitate towards. With billions of images that are available on the app, it takes a lot of creativity to make the perfect image that will appeal to a broad audience.
But, you have to think of it this way. They say a picture is worth a thousand words. How much more can be said for an Instagram Story?
Instagram, in its purest form, is a way to connect with other people. A community built on sharing your experiences. It inspires people to show who they are and not be afraid.
So, try it out. Make an impression. Start your story.
