Would you like to stay in touch with your readers and turn them into leads? Then, having an email list is one of the best ways to do that.
An email list will not only help you keep your readers up to speed but will also increase your company’s profitability. You will steadily build trust in your readers by providing free and valuable information, and this will eventually turn your readers into customers.
So, how do you build an email list on WordPress?
Keep reading.
1. Add Email to Your Reader’s Registration Process
This technique is one of WordPress’s easiest ways to build an email list. You can utilize plugins, such as profile builders to ensure that profiles are activated through email confirmation.
First of all, you need to install the plugin. Under Dashboard, click on “Plugins,” select “Add New.” search for your preferred profile builder, then install it.
The next step is the easiest; all you need to do is click on “Settings” on the profile builder, select “Email Confirmation Activated,” and then accept the new settings. You can also add the “Forgot Password” function under the login for email confirmation of the password.
From this, you can create an email list of the people who register on your website.
2. Enable Email Subscription
This approach is a simple way to ensure subscribers receive an automated alert on new blog posts. Also, you can create and send broadcasts from one place.
All you need to do is install the Email Subscribers & Newsletters. Once you have installed the plugin, you can insert a subscription box on the website where your readers can subscribe to your mailing list.
You can also automate sending email notifications once you publish a new blog post. The plugin comes with an HTML editor that you can use to send broadcasts through CRON or manually.
Other benefits that come with pro subscriptions include unlimited autoresponder sequences. You can also schedule email sending and create post digests.
Create a customized email that will be sent to your subscribers once they register to request them to activate their subscription. Ensure that the message is catchy and customized to the personality and tone of your blog
Always ensure that you write conversational emails because they convert. Many people will ignore your email if it is boring and sounds generic.
3. Select a Newsletter Mailing Service
You can use MailChimp, an email marketing tool that will help you develop and grow your email list on WordPress. All you need to do is to install the Mailchimp plugin in WordPress.
Even though MailChimp has several premium plans, you can start with the free plan and later choose to upgrade it if you love it.
You will, however, be required to set up a MailChimp account even after you have installed it in WordPress. When connecting to your MailChimp account, you must enter the API key from your account.
MailChimp will create forms by picking the subscriber list and choosing the elements to be included in the form. You then decide how you want the form to look.
MailChimp will let you send emails to your subscriber lists. The free version allows you to send emails to up to 2000 subscribers.
4. Make the Home Page a Dedicated Landing Page
Many bloggers know the importance of collecting email addresses. So they use their homepage to collect leads.
Others have a unique landing page that directs readers to their main website. However, this approach has one challenge, especially if the landing page doesn’t attract many visitors. Many people won’t sign up.
You can choose to make your home page a dedicated landing page or a semi-landing page. You can create a landing page using creators like Thrive, then make the landing page the index page.
Bonus Tip
A guest post is an article you write and is published on someone else’s website or blog. Guest posts are one of the most effective ways to drive traffic to your site.
To do this, you can reach out to someone you have already built a relationship with or pitch to blogs or websites in the same niche. Pitch blog post ideas that would be good for their audience.
Add links to the post that will drive traffic to your landing page, where they will be prompted to subscribe to your email list.
Final Word
It is essential and possible to build an email list on WordPress. Sadly, building an email list is not easy. The tips we have given you will help you start building an email list on WordPress.
You can be sure of having customers even during slow seasons with an email list. You can join an email marketing affiliate program to learn more about making a profit from your email list.
You can start implementing these tips and look forward to excellent results.
Author Bio
Jon Torres is a digital marketing consultant, keynote speaker, SEO specialist, and business coach. As the founder of JonTorres.com, Jon knows all the highs and lows of online business. When not absorbed in digital marketing, Jon loves raising mental health awareness through emotional support animals (ESApet.com).
