Attracting new clients can be a challenge or any law firm whether new or well-established. New clients need to be wooed and won and there are some serious do’s and don’ts that you should consider when creating content that will lock down customer.
Law firm website content can be difficult to create if you’re just writing with no purpose. Consider these tips and tricks and you’ll soon have a whole host of new clients just waiting for your call!
Top 3 Do’s
Taking a positive approach when it comes to contacting and developing these new clients is the way to put your best foot forward. Do these 3 things consistently in your law firm and you’ll have new clients knocking on your door in no time!
1. Create Content That Suits your Clientele
Attracting new clients for your law firm requires an entirely different type of content than if you were trying to drum up business for your candle-making operation. Clients and customers come to a website or blog with specific questions in mind and they often skim the page trying to find those answers. If you chose to go on and on in a totally different vein, your clients will get bored and move on rapidly.
The basic information on your website will give new clients an idea of what you’ll do for them but a blog is another engaging way to pull in new clients. Your blog should be updated frequently to make sure the information is unique and up to date with news and other information that may be coming in.
Each blog post should be engaging for your audience and reflect the tone of your law firm! Everything from the color scheme of your blog to the keywords you’ll use need to be cohesive and turn people back to the information in your website. Blogs can also act as a way for Google to recognize new and unique content as well as keywords for your firm and return better search results.
2. Demonstrate a Keen Awareness
Language and the way you talk about your target audience’s questions is important. This is the best way for you to demonstrate to this audience as well as the secondary target audience that you know exactly how to handle any situation.
This isn’t an opportunity for you to browbeat your potential clients with vast amounts of knowledge however. Take time to explain what’s happening and how your firm specifically can help with the situation!
3. Be On Social Media
Everyone lives on some social media app or site these days so one of the best ways to get your name and your information in front of potential clients is to get on the same sites. Create quality content that upholds your brand to post on each site.
This is your chance to step slightly out of your comfort zone and appeal to a wide range of people! Don’t lose sight of your brand and your overall image though. Keep your social media posts in context and treat the sites as part of your law firm’s bid to bring new clients on board.
Top 3 Don’ts
In addition to all of the positive things you can tackle to take advantage of the situation, there are some things you should avoid at all costs. These top 3 rules for what you shouldn’t do will help you stay on track and bring in new clients for your law firm!
1. Free Work Doesn’t Work
Doing free work for clients or potential clients won’t pay and it won’t work when it comes to bringing in consistent new clients to your law firm. You may get one or two clients who will come in for a free consultation, some free work on a case or two, and then split when you ask for them to pay for the next amount of work.
Be consistent with how you charge and don’t let any work go for free. It can feel uncomfortable at first but clients who are treated fairly and pay for the services rendered will continue to come back when necessary.
2. Don’t Target Everyone
It can be an easy trap to fall into when looking for new clients to step out and try to attract everyone to your law firm. Be selective! Cast your net for new clients in the places where your specific clients are likely to be.
Targeted ads, content, and law firm website content is the best way to ensure you bring in the type of clients that will return to your company again and again. Reaching out to everyone causes you a lot of worry and a lot of work without getting the intended results.
3. Refuse to Stand Still
Keep moving! Your law firm is always changing and growing in so many different ways and your approach to bringing in new clients should reflect that in every way. As new technologies open up and change the landscape or new avenues for pursuing clients arrive, jump at the chance to try something new.
Continue creating new content through blogging for lawyers and law firms and posting on social media for your company. Change and adapt to the new situations that clients bring and you’ll soon be flooded with new clients who love the adaptability of your company!
Takeaway
There are a lot of details that go into the way you run your law firm but one of the key things is to continuously bring in new clients. Key do’s and don’ts make it easy to keep your law firm on track and consistently bringing in new clients.
Create great content that suits your client and your brand, post your content across platforms and post often, and show your potential clients why you’re the best in the business. Continue to charge for the work that you do, free work doesn’t work for you after all! Keep your content targeted to the people who you want to retain as clients in the future and above all else, refuse to stand still in your content creation and company!
Read More: How to Effectively Increase the Visibility of Your Website Content on the Internet?
