Want your business to reach heights? Why not use social media tools?
Every business is formed to gain profit and grow. If you want your business to reach a certain position, it is important to devote your efforts to social media. However, with so many activities like constantly posting content and replying to messages, it gets difficult for a business to manage it all.
This is why social media automation tools have become popular among marketers and entrepreneurs. With the help of these tools, you can manage all the activities over social media with utmost ease and without putting in any extra effort. Let’s understand it in the context of LinkedIn.
LinkedIn helps generate leads for businesses, but it involves mundane and tedious tasks. LinkedIn automation tools can do all the work for you while you can focus on other relevant social media tasks. But what exactly are these tools? Let’s find out by reading more about it.
What is social media automation?
Before starting with the list of best social media automation tools, let’s talk briefly about social media automation.
The process of using certain tools to automate tasks over social media is called social media automation. These tasks include sending messages or invites, posting content, tracking performance, etc. By using social media automation, one can reduce as much human intervention as possible.
By doing this, the user has a better chance of attaining the results they always wanted. The usage of social media automation also allows you to properly strategize your marketing plan and implement it successfully over the internet. This is how you can automate social media accounts:
How do I automate my social media?
Have you ever seen how some campaigns work better than others? It’s because a successful campaign could grab the attention of the right audience at the correct time.
By automating social media you can grab the attention of your audience. Here is how:
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Plan separate content for each platform:
Creating an engaging line of content is important for attracting the correct set of customers. It will not only make sure to help you in reaching to the rightful eyes but will also ensure your brand’s presence grows by manifolds. By automating the task of content posting, you can make plenty of room around you for finding more relevant and engaging content.
But apart from automating, you should also put some effort into curating a variety of content. Every social media platform has a separate set of audiences. Let’s take the example of LinkedIn. The user base on LinkedIn is more professional than on Instagram or Facebook. Therefore, you need to have a set of more mature, professional, and informational content on your LinkedIn feed to convert viewers into customers.
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Design separately for each network:
Just like texts, you must also work on the visual aspect of the social media platform. For every platform, there is a separate set of design sizes recommended. If you want to upload an image over Facebook the recommended size of the picture is 1200*630px, Instagram 506 * 253px and LinkedIn 531px wide. Users should keep in mind to design the posts according to the recommended size to grab maximum attention.
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Find an ideal schedule for posting:
Every business has a different set of objectives and customers to look for. There are chances that your business might want to target people sitting overseas. For this, you need to have a posting schedule to help you figure out which content should be posted at what time and on what channel. But that does not mean you have to change your sleeping schedule for it. You can make use of social marketing automation tools for scheduling publishing. These tools will post the content for you at the assigned time without any delay.
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Keep track of your social media activities:
Now that you have found the content and the design and sorted out your posting schedule, the next thing is to check out the performance. No matter how visually appealing or informative your post is, if they are not topping the metric chart, then your content is failing. With the help of a social media marketing automation tool, you can easily track down the performance and see where you are going wrong.
After understanding all about social media automation and the ways of using it, the next thing for discussion is the tools. So, let’s see what the top social media automation tools available over the internet are:
Best 3 social media tools
Throughout this post, a lot has been talked about social media automation. Let’s see which tools that can help you automate your social media:
1. Dripify
Are you using LinkedIn for lead generation? Managing everything from sending messages to nurturing the leads can be a handful of tasks. However, with the help of social media automation tools like Dripify, you can easily manage all the tasks over LinkedIn without any delays.
Dripify is a powerful sales automation tool with which you can manage all the activities over LinkedIn. You can easily create a strong campaign using Dripify, which will help you gather leads. In addition, the advanced analytics option helps the user track down how well their content performs. With this LinkedIn automation tool, you can work with over 1000+ software solutions. Designed for all sizes of businesses, Dripify is a tool that all marketers should opt for.
2. Agorapulse
One of the most versatile social media automation tools, filled with an extensive range of tools that can help monitor, manage, publish, schedule, and perform all social media tasks. Here are some of the most popular features that people love using:
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Social Media Inbox:
With the help of this aspect, you can easily see all the messages and comments in one place from all the social media platforms.
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Social Media Monitoring Tool:
Want to know what people are talking about you on social media? With the help of this social media tool, you can do it quite easily.
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Social Media Publishing Tool:
The publishing tool provides you with a dashboard where you can keep all the content organized in one place. You can also schedule your content according to your suitable date and time.
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Social Media Reporting Tool:
You can get in-depth reports and plan your future campaigns.
There are other features, like saved replies, uploading bulk CSV content for posts, achieving spam messages, etc., that users can use.
3. Sendible
Last but not least, a popular social media automation tool that users highly recommend. Its amazing features help individuals and businesses in boosting their productivity. An all-in-one dashboard smooths the experience of scheduling messages, measuring performance, and engaging with the audience.
You can enjoy features like queued, drafts, calendar, sent, scheduled, and bounced on the smart inbox section. This will make your whole experience of handling messages from different platforms hassle-free.
For content curation, it offers two options: Content Suggestions and RSS feeds. Both of these options help in creating content that will help you reach a larger pool of audience in no time.
What are some benefits of social media automation tools?
Social media automation tools have become a necessity for every business and marketer. Without using these tools, it won’t be possible for anyone to manage so many platforms at an equal pace. Let’s learn about some of its benefits and why it is important.
1. Increases the level of engagement:
According to several statistics, around 80% of consumers make their buying decision according to the recommendations they get over social media and from family & friends. With social media automation tools, users can influence this decision by pushing their content over the internet.
2. Easy to manage:
With social media automation tools, managing all accounts over different social media channels is easier. You will get all in one inbox where the comments and chats from all the platforms can be managed without the hassle.
3. Forming Lucrative Campaigns:
Social media automation tools also help you form campaigns that would help gather leads and nurture them.
Conclusion
Do you want to save time on optimizing your social media? In this case, you require a social media automation tool to help you stay productive and manage your accounts over different social media platforms in a more streamlined way. The whole purpose of social media automation tools is to save time and effort. In addition, these tools ensure to improve the account’s presence and maximize your ROI.
Social Media requires active engagement on each platform to attract the right audience towards them. But is it possible for a human to be present 24*7 over Instagram, Facebook, Twitter, and other such channels? Of course not! That’s why marketers make use of automation tools. With the incredible social media tools mentioned above, you can fetch great results and boost your business to great heights.
