Did you know that an estimated 20% of new businesses in the U.S. fail within their first two years? Nearly half (45%) also close once they’ve been around for half a decade. These closures are due to many factors, including poor marketing.
Committing mistakes with creating marketing campaigns can result in poor marketing. That’s enough reason to avoid them at all costs. But to do so, you first must learn what they are.
This guide discusses what you need to know about such errors and how to avoid them, so read on.
1. Thinking Print Is Dead
No, it’s not, and many consumers say they trust print materials more than digital ones. A poll even found that 80% of participants trust print ads the most when making buying decisions.
That should tell you how marketing businesses online and offline are both crucial. Their combination can help you reach users that are always online and those who aren’t. FYI, 24 million U.S. households are offline, of which 58% say they don’t need to or aren’t interested in going online.
2. Marketing to the Wrong Audience
Even the best marketing campaign elements won’t help if you target the wrong audience.
Suppose your business provides plumbing services in Springfield, Illinois. It already has a high-quality website and employs social media marketing strategies. Your goal now is to get homeowners in the area to notice you.
If you don’t specify you’re in IL, consumers may think you’re in Springfield, Oregon. While they may find your content helpful, it won’t do you any good because they’re not in your area. Thus, they won’t need your plumbing services.
To avoid confusion, geotag your online content and assets with your specific location.
3. Failing to Maintain Your Website
A website (and its appearance and contents) can make or break a company’s credibility. That’s because 3 in 4 people use websites as their basis to form their judgments on credibility. So if your site looks unprofessional, outdated, and messy, your credibility may suffer.
Prevent that from happening by routinely reviewing your site using web analytics tools. These programs can help you discover pages that take forever to load or aren’t loading at all. They can also help you find outdated or broken links and other page errors.
4. Budgeting for Only One Marketing Strategy
Even if you have a tight budget for marketing, you shouldn’t spend all of it on a single strategy. Otherwise, it won’t be a campaign and will likely fail to reach a good chunk of your audience. For instance, if you use your budget for print alone, you won’t reap the benefits of digital marketing.
To maximize your budget, consider a DIY route for things you’re good at, and delegate the rest to pros. For example, if you’re proud of your writing, you can create blog content and witty posts yourself. You can then upload them on your website and share them on social media.
Avoid These Mistakes With Creating Marketing Campaigns
Mistakes with creating marketing campaigns often lead to a complete waste of money. Worse, they can cost you more in terms of losses in potential customers and profits.
So, avoid these costly errors and follow our tips to help you get the most out of your marketing campaigns.
Ready for more marketing know-how? Then check out our guide on the importance of local SEO for boosting your online presence!
