More than ever, social customers are more powerful consumers.
Recent social media data show that Facebook and Instagram are now two of the most popular platforms for those wanting to do online product research and purchases.
Social commerce has gained consumer acceptance, which is advantageous for both emerging companies and established brands.
However, this does not imply that social sales will automatically succeed. For that reason, you may hire the services of any of these outbound sales tools, that ensure you obtain more leads, more clients, and more revenue.
In reality, one of the biggest problems marketers have is coordinating their social strategy with their corporate objectives.
You should review your social conversion strategy if you’re having trouble getting a return on investment or want to use social media to attract additional clients.
The particular strategies and equipment required to increase your social media conversion rate are covered in this article. Regardless of where they are in your marketing funnel right now, these suggestions can help you attract more social consumers.
Make your Landing Pages Fluid
It goes without saying that firms must appeal to clients who are on the go as mobile eCommerce grows.
The key to engaging customers on social media is to provide a smooth experience. Think about the swiping and tapping that Instagram users use to go from point A to point B.
Your social media landing pages should adhere to the same guidelines: be simple to use and unobtrusive.
According to Pete Chatfield, CEO of Household Money Saving says
“Your social landing pages shouldn’t initially be inaccessible to customers. When you click, it becomes apparent that the landing page was designed with the goal of increasing social media conversion rates.”
Mobile consumers are definitely not being given a second thought because they are swipeable, scrollable, and have enormous, colorful buttons on top of that.
Whether you’re selling deals on Instagram, Facebook, or any other site in between, having a mobile-friendly landing page is crucial.
You can not only target mobile users precisely, but you can also more accurately predict how your social shoppers will behave.
A fast mobile test through Google might provide you some assurance if you’re unsure if your landing pages are up to par.
You may continually split-test your social landing pages and refine them over time to further enhance your social media conversion strategy.
Increase the number of people who see your video advertisements Product-related videos have a greater rate of social media conversion.
There’s a reason why video-focused articles and advertisements are so popular among marketers:
- It has the potential to increase traffic and time spent on any particular website. Videos have the dual purpose of showcasing your items in use and attracting social media users.
Remember that videos may be simple, low-cost productions as well as ads and other material. Anything you can do to stop your consumers from scrolling and grabbing their attention is positive. Video accomplishes this.
Raine Gui, Director of Model Chic says
“Including video in every way possible is essential for your organic content as well. The video should be a key component of your social media conversion strategy, whether it takes the form of brief advertisements or inventive product demonstrations.”
Calls to Action
Making little changes to your profiles and descriptions may sometimes help you increase your social media conversion rate.
As long as you are courteous, asking followers to check out your most recent promos is entirely acceptable.
To put it another way, you can’t merely shout “BUY ME” and hope to get very far. Instead, focus on using your calls to action to quietly promote interaction.
The lesson here is that marketers should experiment with captions and calls to action to drive interaction and find what works, regardless of whether the term is being deliberately penalized by the Instagram algorithm or it just isn’t a viable tactic.
This covers queries, tag-a-friend postings, and other less overtly promotional communications with your followers.
Always do A/B Tests
Analyzing your social media conversion rate entails looking at your data, just like any other marketing indicator.
Do you, for instance, know which content categories result in the most clicks, engagement, and website traffic? You may modify your content strategy to fit with your social media conversion plan by evaluating your posts’ statistics.
And sincerity? No brand will ever get it right from the start. Playing the long game of analysis and optimization is necessary to increase your conversation rate.
The good news is that you won’t have to continuously experiment because of technologies that can assist speed up the process.
- Sprout
- Optimizely
- VWO
You can better decide what material and when are driving engagement based on the data.
Speaking of “when,” these tools let you plan certain posts according to the time at which they will garner the most interaction. The more people who see your promotions, the more people there are who might buy from you.
You may split-test your organic marketing to determine which posts are most likely to generate engagement by often reviewing your stats.
You can split-test your advertisements automatically on Facebook and Instagram if you’re interested in launching a sponsored campaign.
In other words, you have the ability to run two variations of the same promotion at once and choose the winner based on performance.
Maintain Consistency
Although this is a modest suggestion, it is nonetheless important to mention it for the benefit of your conversions.
There should be no questioning their origins as prospects and leads pass through your funnel.
As your clients go closer to the point of purchase, creative components like your tone, images, and color scheme need to remain constant.
Even while this may not seem like a game-changing situation, confusing your followers with a clever bait-and-switch can be confusing.
As a consequence, before launching your promos, it’s crucial to double-check their creative components. By doing this, you might be able to prevent someone from leaving your funnel entirely and have them convert from a campaign.
Direct Sales on Social Media
Customers can now check out immediately from social media postings thanks to social commerce, which saves time for both them and your marketing efforts to increase conversion, says Jamie Penney, CEO of ShoppingFoodie.
Without having to worry about driving traffic from a post to a specific product page, you can showcase goods directly, and the simple payment procedure encourages consumers who may otherwise abandon their basket or continue to browse in their social stream to make a purchase.
Analyze your Social Media Data and Conversions
Last but not least, if you aren’t actively monitoring conversions, you can’t evaluate your social media conversion rate.
By the way, there are a couple of methods to accomplish this. Keep an eye on your social traffic in Google Analytics, to begin with.
As we explain in our guide to achieving a higher social media ROI, you may define precise social conversion targets.
Do not Forget your Goal
Given that your content is unique, and optimized, and that costs have been set, what else do you need? Sadly, we must acknowledge that this conversion rate is still below ideal.
If someone does not understand what you are asking of them, it is pointless to ask them to do anything. Always make the CTA clear (call-to-action).
A CTA is used to persuade people who see your advertisement to take action. Browse your online store, read a blog article, or follow your Facebook page, for example.
Naturally, if the goal is to increase your conversion rate, your call to action should urge you to make a purchase.
The best way to convey a CTA is through text-based content. There are, of course, other strategies as well, such as the use of symbols, albeit they aren’t always apparent to people.
There are two types of people, thus it’s advisable to highlight these in the post’s image and text:
- People who are a bit unsure and want more information like reading the posts’ textual content.
- This method cannot be used to communicate with those who expressly despise text.
We encourage you to display your CTA in both directions because, sadly, it may be difficult to tell what kind of user is utilizing social media interfaces.
Conclusion
Social sales don’t occur by mistake, as we have already stated, and will do so again.
Miriam Domer, Content Marketer at Legal Finders concludes it by saying “Any company that wants to get consumers from their social networks must have a social media conversion plan. Instead of treating social marketing as a guessing game, the aforementioned advice and technologies may assist you in doing so quantitatively.”
