As human attention spans shorten, consumers need quick and easy access to information – which explains why explainer videos and other forms of Videos can be so effective in conveying knowledge quickly and clearly. Utilize this type of video to introduce and explain products and services offered by your business, perfect for use with retargeting ads to warm up cold leads or sales outreach emails.
Types of Explainer Videos
Animated
Animated videos offer businesses great flexibility when it comes to style and tone, enabling them to customize the videos for specific audiences. Animation can also help simplify complex ideas into engaging visuals that your target audience can easily comprehend; animator explainer videos allow businesses to create characters their audiences can relate to which can help foster trust while building engagement among viewers.
Depending upon the complexity of your video project, production may take from six to nine weeks (source: https://www.researchgate.net/publication/44389507_Approaches_to_managing_complexity_in_project_production) this does not include revisions or adjustments that might need to be made after delivery of your final product.
One of the key benefits of animated videos is their inherent mesmerizing quality, engaging audiences more effectively than text-heavy content and helping your target market understand your brand better. This enhanced engagement translates to greater message retention; making it simpler for viewers to comprehend your offerings.
Whiteboard animation is one of the most common styles used to explain videos, making for an engaging viewing experience that keeps audiences engaged from start to finish. Whiteboard videos use real-time drawing onto a whiteboard (or similar device) so viewers can follow its progress and stay engaged throughout. Whiteboard animation also has high educational value as its step-by-step unveiling of images helps improve comprehension and retention.
Live-action
Live-action cinematography or videography refers to filmmaking that utilizes realistic situations and people as the focus for its narrative. This form of filmmaking has long been employed in everything from blockbuster movies to TV commercials. Live-action explainer videos from a good explainer video production company will provide more tangible, human storytelling than animated content. This is an edge up, by giving businesses an advantage when communicating their brand message to potential clients or customers.
Live-action explainer videos are also ideal for showing products and services in action, using actual customers to demonstrate them – an approach that builds trust with viewers while conveying emotions effectively – studies show that people make decisions based on emotion rather than logic; by including real people in your video, you can create an emotional bond with viewers that ultimately results in sales.
Alternatively, an explainer video that blends live-action and animation can give audiences more of an emotional connection with your business. By including well-known actors in your video and incorporating imaginative motion graphics, you can build this type of personal relationship between customers and brand – the beauty being that producing this video won’t cost an arm and leg!
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Whiteboard
Video marketing is an indispensable element of modern business, particularly if you sell products online. Customers today have multiple choices available to them with limited attention spans; they also expect high-quality product experiences from brands. As such, quality content must be created that builds trust, encourages brand loyalty and drives sales growth. Whiteboard videos work especially well to illustrate benefits or features of your products or services in an engaging format.
Research by Professor Richard Wiseman from University of Hertfordshire indicates that whiteboard animations offer a 15 percent higher information retention rate than talking-head videos, and are naturally entertaining and engaging (read about here) which explains their popularity across marketing, training and education environments. They utilize illustrated images on white or black screens with music or narration added for added fun – possibly featuring characters to foster emotional bonds with viewers.
Whiteboard animation’s beauty lies in its adaptability for various business needs. Use it to promote new products or explain complex processes or technical specifications; showcase company values or even connect with global audiences due to the combination of visual language and narrations which makes translation into subtitles or text easier than ever.
Cutout
Cutout videos are a highly distinctive form of animation, combining elements of stop motion with other animation techniques to produce a unique scrapbook-like aesthetic. In its traditional form, this form was made using physical cardboard images photographed and moved frame by frame through an exposure process; nowadays however, most often digital images and animation software are used instead – yet the overall effect remains the same!
This style of animated video works particularly well at breaking down complex concepts into more easily understandable chunks, while creating engaging and memorable content – making it ideal for educational videos or explainer videos.
ADSC’s real-time video object cutout system utilizes an innovative framework which probabilistically integrates multiple cues into a unified optimization algorithm, and allows it to extract foreground objects in video at unprecedented speeds – running up to 18 frames per second on any CPU For more details about this technology please Google whitepaper; additionally this technique works great for depth camera applications as it works across multiple cameras simultaneously.
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