As you plan to implement off-page SEO techniques, you will have come across the term ‘backlinks.’ Such links are nothing but links you gain from a web page of a particular website. If you link to the relevant website, then the other website has a backlink from your end.
But, as you understand the importance of 구글 seo 백링크 작업, the company’s website can achieve a better rank under Google search engine results. So, in this article, we will cover more about what makes a good backlink and why you need them.
What Does a Person Mean by a Good Backlink?
As an SEO executive implements many techniques, you must understand that not all backlinks are created equally. So, let’s go through some attributes that define the backlink’s quality and utility.
1. Relevance
While Google presents many websites among the search engine results, it always considers relevant backlinks. If you have not understood this statement, then let’s go through an example. If a plumber has two backlinks, one from a website on pets and the other one related to boilers, Google will value the second link. Moreover, when the most popular search engine considers the second link, people will come across the plumber’s website soon when they go through the content posted on websites like ‘plumbing.com.
2. Authority
Whenever you get backlinks from strong web pages, these have more authority than those from weak pages. But, even when this seems true, Google states that the authority is not split equally between all the outbound links. Hence, if you acquire backlinks from two separate web pages, one of them has more outbound links, then the web page with fewer outbound links will add to the website’s authority. Furthermore, you can also expect better authority when you have many internal backlinks.
3. Traffic
If you have a backlink from high-traffic web pages, it will direct more web traffic to the site. However, there’s always a clear relationship between the site’s ranking and the backlinks. As per the findings, the number of backlinks from unique websites seemed to be more important. This is also true when you consider backlinks from web pages with a high value assigned by the search engine.
4. Placement
As individuals tend to click on prominent links, some links will transfer more authority to the other website. This implies that if the link is visible in the main content section of the web page, then the text can draw visitors’ attention. Once the visitors click on the link, it can help to enhance the website’s ranking. On the contrary, if the text is present towards the footer and is not as per the people’s interests, then it will not be valuable. With this in mind, you will have to look for some other opportunities when the link appears on many sites in the sidebar.
5. Followed Vs. No-Followed Links
When you are concerned about the nature of the links, you will come across no-follow and do-follow links. Most of the time, the no-followed links don’t influence the ranking of the linked page. But, in some cases, such backlinks can influence the overall ranking. As an SEO expert has to put in the effort and spend time for link building, he must aim to get followed links. If he gains a unfollowed link, he must not worry because the link can still have some SEO value.
6. Anchor Text
If you’re unfamiliar with the term, Anchor Text, it’s nothing but a set of clickable words that form a backlink. As per the original patent of Google, such text influences the ranking to some extent. Besides page rank and proximity information, Google always tries to improve the search quality with the anchor text in mind. So, even when the anchor text matters most to an SEO executive, it is not considered important, just like the other things.
How do Backlinks Help in SEO and for Your Business?
As you run a link-building campaign, you can always benefit indirectly or directly from backlinks. So, after considering this fact, let’s check out the importance of backlinks to your business.
- Helps to Improve SEO
When you think about numerous link-building strategies, you can observe an improvement in the off-page SEO metrics. The algorithm of Google will first check the quality and the links in the backlink’s profile. Therefore, the overall SEO score will increase when you gain more backlinks.
- Aids to Increase the Site’s Ranking
A significant increase in the site’s ranking is yet another benefit of backlinks. But, you will be able to perceive the difference only when you get high-quality links. Besides, many website owners consider backlinks more important than anything else. While the ranking algorithm of Google depends on a system known as PageRank, the core element considers the incoming links to a certain web page. Moreover, the search engine assigns the value based on the web page’s popularity, and this is what helps to determine the order of search engine results. However, depending on the relevant keywords, the web page will appear on the search engine results page (SERP).
- Enhances Search Engine Visibility
As the SEO executive tries to rank certain keywords, it can help enhance the content’s visibility. In addition, high-ranking web pages always rank better with more sets of keywords. So, when you gain more backlinks in SEO, many people will come across the content as soon as they type different search queries. But, in that case, when you move ahead with on-page SEO, you have to include the keywords naturally across the content.
- Directs Referral Web Traffic
Apart from gaining web traffic directly, good backlinks can always direct referral traffic to your company’s website. In those instances, you will not observe the difference because the backlinks will send the web traffic indirectly. You will only observe a hike in the referral traffic only when someone clicks on the link in the blog post and visits a certain web page of the website. Furthermore, when people click on the link, they show interest in reading through your content. This, in turn, enhances brand awareness without the need to compete directly for user clicks.
- Helps to Generate More Revenue
If you consider all the above benefits of backlinks, you will now understand how inbound links can help to increase revenue. Once the website grabs the topmost rank in the search engine results, more people tend to click on the links to go through the entire content. Eventually, you will observe an increase in online visitors when they come across your web page. This later implies that there will be many individuals who are likely to buy your products or try the services. So, backlinks can always serve to be a driving force and add on to the revenue when you think about link building through an SEO campaign.
- Aids to Attain Higher Domain Authority
Page Authority (PA) is yet another metric of SEO that depends on the backlinks. Such a metric gives you an idea regarding the strength of the website link on the page level. It doesn’t indicate the authority on a particular domain. Most of the time, the PA lies between 1 and 100. But, if the PA score is high, then there’s always a good chance for the web page to rank within the topmost search engine results.
- Creates More Brand Awareness
If you’re managing an established or a new website, brand awareness is also a benefit of acquiring backlinks. While branding can influence the consumer’s decision, it can also help the company to differentiate itself in the competitive market. In other words, more brand awareness can garner consumers’ attention and drive more sales. Once someone comes across your brand, the online presence will signify that the company has a large market share. Moreover, this will always occur even when it doesn’t have a large market share.
- Helps to Improve Credibility
When you gain backlinks from a totally different website, it can enhance the business’s credibility. This happens because the other websites always serve as votes for the algorithms of search engines and consumers. Ultimately, the search engines will consider this as an important factor in ranking the web pages. As Google fulfills its mission to present users with relevant results, it also tries to rank the content higher in the SERPs. This, in turn, enhances the brand’s credibility among diverse individuals seeking some kind of service.
- Drives Relentless Promotion
Continuous promotion is the final benefit that the business can reap through backlinks. As soon the company acquires a backlink, it will direct the referral traffic to the website. Besides, it will also help target the web page higher in the search engine results for certain keywords. Subsequently, you can also perceive backlinks as some sort of online marketing. In that case, you don’t have to bother paying anything when the backlinks are established. In addition, the backlinks that contribute to the website’s link profile can present the content for the queries based on the individual’s intent.
What are Some Ways You Must Consider for Gaining Backlinks?
Now, let’s go through how you can earn backlinks. But, if you’re concerned about gaining high-quality backlinks, you must earn them editorially, from authoritative websites, and not through paid ways.
Digital PR
Digital PR involves creating clickable assets and promoting them across publications and to many journalists. But, before moving ahead with Digital PR, you must think about valuable assets that publications will want to link. Such assets include lengthy guides, infographics, and data-driven studies. Besides, if you create a resource with every kind of detail, then people will refer to you as a valuable source.
Resource Link Building
Resource link building is another way through which you can gain backlinks. While the resources deliver value and information, the team can develop them based on any topic. For instance, the content could be around learning SEO, career planning, or information someone needs for dog training. As soon as you create the resource pages, you have to submit the resource through online forms. You can also think about getting in touch with the site owners when it’s time to submit the resource.
The Skyscraper Technique
There are many reasons why the Skyscraper technique always works for getting backlinks. Whenever you’re about to implement this link-building tactic, you should first find some awesome content that has earned many links. A bit later, you must try to develop content that is better than the content you have just found on the internet. You will also have to promote the content to those who have linked to the original form of content. But, before you proceed with this technique, you can first do competitive research, find some popular websites, and seek the pages that get more backlinks.
Broken Link Building
Broken link building is nothing but a tactic through which you can seek broken links. You can later think about contacting the webmaster and trying to replace the existing resources with your own resources. Ultimately, the tactic will lead to a win-win situation for both the site owner and your business. As the site owners think about fixing a broken link, your company can earn a backlink. However, after you reach out to the site owners, you must tell them that you’re linking to a broken web page. You can later think about offering an alternative with a web page on your site that they can link to in the future.
Offer Testimonials
While testimonials can always influence the purchasing decision, you can also use them to earn backlinks. Hence, when you try to move ahead with this tactic, you will have to draft a blog post that clearly states the services you love. Later, you have to notify the site owners and inform them about the content. They will then think about linking to your content and sharing it on social media platforms. But, when you develop content for the blog, make sure that it is not useless and delivers value to the readers.
Summary
Gaining good quality backlinks for your business is always important. While the backlinks can help to increase the site’s rank among the search engine results, they can also help improve online visibility. Additionally, there are many chances to convert the leads into customers when the backlinks drive referral traffic.
In the end, you will find many ways to gain backlinks. Besides resource link building, you can earn backlinks for your business through the skyscraper technique. You can also think about writing an article or a blog on the services you love using. Later, you can inform the site owners regarding the content so that they can think about linking to it.
