SEO stands for Search Engine Optimisation, but what does it mean? SEO means to increase the traffic or search visibility on your website. Through organic search engines, both quality and quantity generate leads or sales through email marketing, press release, guest posts, referral links, content marketing, or discussion through forums or quora platform to build trust and search engine visibility for new or existing customers.
What is the main objective of SEO Marketing?
The primary purpose of doing a good SEO or SEO marketing is to give your site exposure to get better results and visibility so you can attract as many visitors who are genuinely interested in your services. It would be best if you cleared in your mind that this is an age of Internet Marketing or simply you can say to digital marketing. One can easily find travel advice, bought a favorite perfume, high residential camera, home maintenance services, and anything else can be sell or purchase through the world’s top search engines like Google, Bing, Baidu, Yahoo, etc.
Your audience is also ready to purchase because they want to save their time, travel expense and enjoy a happy time with their family. So they don’t want to shout or facing problems to hire or even want to save their time so they can easily hire someone like plumber, carpenter, washer, painter, engineer or anyone else. They can hire a person with just a single click through a search engine, and the person will be next to your door in a few minutes. That’s how search optimisation makes sense, and the search engines make life so easy, but they are also so many factors we can’t ignore. Here we will discuss a few more things about Search engine optimisation.
Search Engine Optimisation Explained
There is Top search engine like Google, Bing more care about the visitors and giving more visibility to someone whose intent is more explicit. That’s essential in every business optimisation: either running a real estate business, financial services, or any health or fitness-related services. You should be sharp enough to rank on 1st in the SERP or search engine visibility that is a desperately needs of every business nowadays because the more people see the service or product you’re selling, the more the word gets out and its fact. We can witness thousands, millions, or a billion sales are made in the search engine (we are not mentioning the brand, trustworthy or uniqueness of a business), just SERP visibility. Hence, your customers and sales are increasing.
Your reliability, trustworthiness is not only necessary for business today but also your better search visibility.
When we type something in a search engine, we quickly get several results that the search engine thinks to match our query the most. There’s a science behind it. Every search engine has a crawler and hundreds of parameters that go out to gather all content relating to what you have searched and brought it to the search engine in the form of 1s and 2s. The search engine makes an index out of those numbers subjected to an algorithm responsible for matching the right data to your query. That’s how search engines work. An SEO Agency can help you rank number 1.
Understanding the SEO meaning
To understand the true meaning of SEO, let’s break the definition into three parts:
Quality of traffic. Suppose you are selling Apple computers and the traffic coming like a farmer selling apples, which is not quality traffic. Your genuinely interested people in your products are more important.
Quantity of traffic. More traffic is better if it comes from your product, service, or informational based keyword in the search engine (SERPs), then you say more traffic is better.
Organic results. Ads or Pay per click is a good source, but it’s a little more expensive than SEO. It only works when the ads are running. Organic traffic is better traffic; you actually don’t have to pay for that.
What is to mean Optimising in Search Engine?
Optimising them means making your content more attractive so these search engines will be able to understand it, match it and bring it to users. The better optimised your content is, the more relevant the search engine will think it is, and the more people will get to see it.
There are three important types of SEO namely: Technical SEO, On-Page, and Off-Page SEO. Technical SEO is related to all the elements on your website that are not related to content. On-Page SEO deals with all the content that is available on your own website and Off-Page SEO focuses on the relationship of your website and its content with other websites. So, SEO includes these three types that are done to achieve the best results.
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Technical SEO
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On-Page SEO
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Off-Page SEO
Technical SEO
Here are a few Top Technical SEO factors
| Site protocol checks (SSL) (HTTP / HTTPS)? |
| Pagination checks |
| Canonical checks |
| Print version Noindexed? |
| Has Internal Linking been classified on primary pages? |
| Site Visualisation Checks |
| Internal redirects |
| Redirect chains & Redirect loops |
| Are pages being correctly blocked by Robots.txt? |
| Are pages being correctly blocked by Meta Robots? |
| Site Structure & Silo Use |
| Category Use (ecomm) |
| URL naming convention – is this well optimised? |
| Error Pages (404) |
| Are Tag Pages being used? |
| Is the site using a crumb trail? |
| Is primary navigation easy to use? |
| Footer navigation checks? |
| Do all the pages redirect from HTTP or HTTPS? |
| Menu setup and use |
| Is an HTML Sitemap in use? |
| Robots.txt present? |
| Robots.txt review |
On-Page SEO:
All the measures that can be directly taken on your own website so that it ranks better on search engines like Google, Yahoo, and Bing e.t.c come under On-Page SEO. The foundation for this includes some of the basic SEO optimisation tactics for example title tags, alt tags, meta descriptions, URL structuring, and the use of keywords in your content. The on-Page SEO also considers how the page is performing, the overall quality of the content that’s put out, and the way it’s structured.
On Page SEO Key Factors:
| -Google Crawl: Robots.txt files |
| -HTTPS encrypts |
| -Fixing Duplicate Content Issues |
| -Sitemaps lookup and completed list all the important content of your website. |
| -Hreflang to identify language & geographical targeting webpage. |
| -Title, description, Schema markup and URL’s. |
| -Fixing Orphaned pages that have no interlink. |
| -Page loading issues |
| -DNS checkup |
| -Installing caching plugin. |
| -Minify the HTML, CSS, & JavaScript files. |
| -Use a CDN. A Content Distribution Network (CDNs) store copies of your web pages on servers around the globe. |
| -Compressing images. |
Off-page SEO
On the other hand, off-page SEO is related to how your website can rank better in terms of relations with other websites. This doesn’t include factors that are controllable on your own website. For example, backlinks from other websites help boost your ranking. This also includes the way you promote your material or content. A post that gets a lot of clicks will drive traffic to your content making it available to more people and resulting in an increase in link shares for your website.
Off-Page SEO is more than just building backlinks for your website. If done in the right fashion, Off-page SEO can help in improving visibility, generate credibility and establish trust for the brand. According to experts at the best seo company dubai, partnering with niche bloggers can ensure that you are taping into their target audiences. If you content is convincing enough, there is no reason why this would not generate traffic back to your website. If the target audiences are influenced and convinced with what you have to say, you are looking at leads and sales!
Off Page SEO Key Factors
| Backlinks Types |
| Backlink health & Score |
| Has disavow file been created? |
| Has disavow file been checked? |
| Anchor Text Use |
| Backlinks lost |
| Broken Backlinks |
| Are there large number of backlinks from 1 domain or more? |
| Building out social media profiles to promote links that have been built |
Both On-page and Off-page SEO go hand in hand towards elevating your search engine rankings which is why our experts at SEO Calling include this in our dynamic SEO services.
Does SEO Marketing is Important for Businesses?
SEO is the most critical thing for your business. Why? Because it helps your website rank better on search engines, that means more exposure to your website so that more people can find out about your product and help you increase sales. SEO will never lose importance because it’s constant, just you can imagine in the Covid-19 pandemic, everything is going online, and business’s visibility are continuously increasing through digitalised network. So, what’s the point of making a beautiful website? and what the point of investing in that? For example, for your website or product, when even nobody knows about it? That’s where SEO marketing stands and has so much value.
To kick off the Search engine optimisation we include complete SEO services for your website, which provides all the possible issues that stop your website from reaching more people. For example, fixing all problems involving broken links, meta titles, proper indexing, and much more.
