YouTube is one of the largest social commerce platforms on the internet. By now, you should have probably figured out that Google is the owner of YouTube.
Of course, as digital marketers and social media influencers, YouTube remains an indispensable platform.
Creating intentional content is the bedrock of an excellent social media channel. It opens the door of opportunities for brands who want to interact with their clients and audience creatively. After all, research has it that most people would opt for visual content than every other form of content.
It’s challenging to create powerful visual content. Despite that, some individuals or entities still underestimate the power of these contents.
As it is now, a well-tailored YouTube platform can play a significant role in a brand’s success especially concerning its SEO ranking.
You will agree that YouTube has its policies that every content creator has to look out for if they ever want to make their platform successful and popular. In this post, we will explore a few factors and strategies that make a great YouTube channel.
Introductory Video
An introductory video is similar to setting the stage for a social event. You don’t want your audience to freak out because of a bad first impression. Hence, an introduction video is an excellent way to wow your audience and leave a fantastic first impression. It is also another way to tell your audience about your brand and channel.
If you’re an aspiring YouTuber and are looking for Free YouTube subscribers, there’s a lot of work involved with getting them. But if you fix your key phrase upright, people will find it easier to subscribe.
Make sure your audience can view the video on the homepage.
Consistent Posts
The biggest channels such as Felipe Neto with 42.6 million subscribers and PewDiePie with 110 Million subscribers upload new content every single day or even twice per day.
Due to the consistent posts, the subscribers are constantly reminded of what these channels do. This way, they get to interact better with their creator as well as digest the content itself.
A piece of advice: Make it a point to constantly upload new videos. If you can’t pull off two contents every day, then start with at least one per day or week. A consistent posting will enhance brand awareness and set you apart from other industry players.
Authentic Content
Popular YouTube channels upload contents that are of high quality.
What makes video content a quality one?
It is straightforward. Video content has an excellent production value when it’s recorded with a good camera, in a well-lit environment, with a clean background, and many others.
It follows that authentic visual content hinges on one factor: quality. Without quality, viewers will not engage with your channel. Quality content helps to build a long-term and healthy relationship with your audience.
Storyteller Studios can also help to create a stunning video with the help of experts!
Let’s explore other factors that make an authentic YouTube video.
· Optimize your video
Tailor your video and make sure that it leaves a significant first impression.
To catch your viewers’ fancy to the end, you need to set the most stimulating parts of the video to the beginning. This is something you can try out at the comfort of your home and find out whether the first bits draw your attention. You can always allow your friends and relations to access the content before uploading it to YouTube.
Optimization plays a significant role in making an influential video.
· Target the title
Make sure you keep the title of your video short and interesting. It would help to also integrate a hint of humour into your content. As far as the SEO aspect is concerned, keywords are also crucial. You need to utilize relevant keywords so that your video content can rank well on the Google search engine. Irrelevant keywords might affect the authenticity of your content negatively.
· Add Background Music
An effective and authentic video will not only take the audience on a visual trip. But it will also work around their auditory journey.
When both the auditory and visual elements complement each other, the viewer will have a mesmerizing experience. The viewer’s experience distinguishes your channel from others.
Background music allows you to evoke the emotional feedback you want from your audience or subscribers.
A video that integrates both the sound and music into its framework is more authentic and engaging. It will also attract numerous “shares” from your audience.
It follows that the quality of your video content is important. If you put a sophisticated and authentic video out there, every viewer will opt for a more valuable one from other channels. A quality video is especially important if you are trying to create brand awareness. You don’t want your audience to get the wrong idea on the first post.
A piece of advice: Make sure you purchase a camera that is capable of shooting quality videos even in poor lighting conditions. You should look out for a fun background song to enhance your content’s auditory appeal.
Defined Channel Keywords
Do you happen to know? Google search engine and YouTube work hand in hand. It relies on what most users are searching for. This way, Google ascertains who to show the contents to and the appropriate time to show these videos.
One of the sure-fire ways to help YouTube and your target audience resonate with your content is to define your platform keywords.
Most YouTubers often overlook this big step because it’s not the easiest thing to do.
How do you Define YouTube Channel Keywords
- Visit YouTube Studio.
- Choose “Settings.”
- Click the Channel button in the menu.
- Set the keywords
You should guard against adding excessive keywords. Instead, you should pay attention to at least five essential keywords that convey your brand message.
Channel Description
Channel description is also one of the most significant aspects that YouTube considers when determining the subject matter of the content.
However, you can also utilize the channel description to show your audience what you can offer them. You should leverage this aspect to map out the topics that your content will address.
A good channel description will also help your audience to figure out the keywords to quickly find your content on the web.
It is vital to consider the first 100-150 words when creating a channel description. It goes a long way to catch the audience’s fancy in the search results.
Tailored Playlists
Another essential element that makes a great YouTube channel is a playlist. Playlists are videos that have been marked by the channel owner. They are a fool-proof way to arrange your content and respond to all questions around a particular keyword or topic.
Make sure you title your playlist with the keyword you would like your channel to rank for on Google. It is also important to include a description as well as alternative keywords.
Final Thoughts
Finding your niche and how you want to present your brand message on YouTube will consume a lot of time. More importantly, it takes research, effort, and flexibility.
The first thing you should do today is to do a small audit on your favourite platforms. Try to find out what makes them more successful.
Pay attention. Why do you like these channels? In the same breath, what do you not like about them? Then work on these ideas.
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