Digital Marketing offers a potpourri of employment opportunities with ample scope for growth. A career in digital marketing is splendid as the industry is in vogue, with several businesses looking to go digital to see more revenue and sales. In this article, we will discuss the career opportunities in digital marketing and how to get started.
The rise of Digital Marketing
Are you looking to build a career in digital marketing? It is one of the best career choices today. As brands and businesses increasingly shifting to digital, digital marketing has, today, become one of the most sought-after fields for job opportunities, especially amongst youngsters. With several graduates looking for digital marketing jobs, and companies working towards building a solid foundation in the field, digital marketing is on a steep rise.
Digital Marketing is that type of marketing that advertises through digital channels and platforms, including social media, e-mail, websites, mobile applications, and search engines. Also known as internet marketing, digital thrives on the world wide web and everything connected to it. Career opportunities in digital marketing as many, with specialisations cropping up within the many verticals of the field.
To get placed in a good digital marketing company, get certified from a good digital marketing institute. There are a lot of institutes that offer good quality training that will get you industry-ready. Take up an online digital marketing course today!
Digital Marketing in India
Over the past decade, digital marketing in India has seen development. The COVID-19 pandemic provided a catapulting platform for the field as many more brands and companies flocked towards digital and witnessed the magic first-hand. As a result, digital marketing is speedily advancing and is expected to expand further worldwide, including India. As more and more companies started teaching digital marketing courses the demand for professional is huge
Over the past few years, Indians have gained much technological prowess and now use technology to do almost everything. Thanks to digital, e-Commerce has seen massive growth, and the internet has reached the country’s grassroots. Moreover, the pandemic also saw many business organisations take the field seriously, and a large number of the young population choose the digital marketing career path in India.
The citizens of the country spend most of their time on smartphones today, thanks to the availability of data and phones at cheaper rates. The past decade has been an eye-opener for the country in realising the power of digital. This has given rise to a plethora of opportunities for people to explore within the field.
Let us discuss the career opportunities in Digital Marketing!
Career opportunities in Digital Marketing
Digital marketing is on its way to becoming the backbone of today’s business world, bringing in a significant part of revenue. From start-ups to bigger industries, including real estate, are today seeing growth when adopting digital marketing. As the field is seeing growth, it is also getting diversified in terms of job roles. The field is no more just an umbrella term but has gotten more specific and streamlined, with a galore of sub-fields.
The demand for digital marketing among businesses has increased the demand for professionals in the field. If you are a digital marketing aspirant, here are a few areas within the field you can consider specialising in for a solid career in digital marketing.
1. Social Media Management
A social media manager is responsible for creating and keeping the brands’ social handles alive. They take care of the content and campaign creation, posting, and other vital metrics, including follower counts, engagement, and more, for the brands they handle. They also (in most cases) act as client servicing executives who bridge the gap between the client’s needs and what the agency delivers. Social media management is one of the most creative digital marketing jobs the field offers.
Qualification: A digital marketing certificate, a solid and up-to-date knowledge of social media and its trends, creative writing and thinking skills. Experience in SEO is an added advantage.
2. Search Engine Optimisation
SEO is the very core of digital marketing. For every content piece a business puts on the web, SEO drives the right traffic to it. As a result, it earns that sought-after ranking on Google for the website, making it more discoverable. An SEO specialist is the one who is responsible for this. They take care of sourcing the right keywords and optimising content based on the feedback they receive and a set of metrics.
Job opportunities in the field of SEO are much higher as it has gained more prominence in recent years.
Qualification: A digital marketing certificate, bachelor’s degree, or two years of solid experience in the SEO field.
3. Pay Per Click (PPC)
Pay Per Click Marketing is that part of internet marketing that generates money for each click-through on your website. The PPC Marketer’s job revolves around data analysis and optimising pay-per-click campaigns based on the information received during the analysis. As a PPC marketer, you should have basic knowledge of Search Engine Marketing, including SEO.
Qualification: A digital marketing certificate, bachelor’s degree in Digital Media, Marketing, or any other relevant field. Google Ads certification will give you an edge over the rest.
4. Web Design and Development
For any business, digital marketing is not complete without getting the website up and running. Web designers and developers help with this very thing. They are responsible for designing a website from scratch and developing the same, keeping in mind the latest trends, features, and applications linked to the site.
Qualification: A digital marketing certificate, bachelor’s degree in designing, Computer Science, or any other related field.
5. Content Writing/Blogging
Heard of the phrase, ‘Content is King’? This holds true for any form of communication, especially digital marketing, and makes writing an essential aspect of the field. In digital marketing, the content writer takes care of all the content needs and is sometimes involved in the campaign ideation process as well. From blogs to video scripts, the content writer is involved and is responsible for the quality of content put out on behalf of the brand.
Qualification: A bachelor’s degree in English, Communication, Journalism, or any other related field. If you don’t hold any of the degrees mentioned above but have a way with words, consider yourself sold!
6. Marketing Automation
Digital Marketing today has become even more advanced and automated that it has paved the way for an exclusive job role called the Marketing Automation Specialist. If you are looking for a career in digital marketing, this role is one with a bright future. Marketing automation specialists take care of all technical processes involved in digital marketing, including landing page building, setting up e-mail marketing and automation campaigns, automated customer communications, and more.
Qualification: A digital marketing certificate, bachelor’s degree in Business or Marketing. Industry experience is definitely an asset.
7. Paid Ads/Digital Advertising
Running ads is one of the most important processes in the field of digital marketing. Paid ads specialists are responsible for managing client budgets, ideating and setting up ad campaigns on social media channels and Google. They also take care of optimising campaigns and lead conversions for brands and ensure a return of investment for them.
Qualification: A degree/certificate in digital marketing would do wonders and make learning this technical aspect of the field easier!
These are some of the most popular and top job positions that the field of digital marketing has opened up to today. If you are looking to build a career in digital marketing or are looking for digital marketing jobs, first earning a digital marketing certification will make the process easier.
Getting certified in Digital Marketing
Career opportunities in digital marketing are countless. With increasing competition, getting a digital marketing certificate from an institute or a digital marketing school will give you an edge over the rest. A digital marketing certificate will also help you gain more knowledge and prepare you to face and manage the industry when you get hired. If anything, a digital marketing certification is only going to help you have a great start to your career in digital marketing.
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