Before we go into the details about Shopify influencer marketing and why it is essential for Shopify brands, let’s have a brief discussion on Shopify and how it helps eCommerce.
Shopify is a platform that caters to eCommerce, but it is not an online marketplace like Amazon. The difference between a marketplace and an eCommerce platform like Shopify is the marketplace is like an online supermarket, where they stock products from different vendors and sell them online. On the other hand, Shopify is a platform designed to power eCommerce business. The platform allows online retailers to build their online stores using the platform. The online retailer can take orders, process payments, stock the items, and manage the shipping. They also have an analytic dashboard to understand their business, ROI, and other aspects of eCommerce. Through the Shopify platform, they can communicate with merchants and customers. The platform’s efficiency has enabled over 5 million live web stores to operate on its SaaS platform as of 2022.
Why Is Shopify Influencer Marketing Important?
With the above number of websites that Shopify powers, it is evident that the platform is one of the most used eCommerce platforms. But with so much competition where multiple brands are vying for the attention of a customer, it is evident that the consumer will veer towards products recommended by someone they trust. In recent days, more than paid campaigns done by the celebs, the consumer is trusting the influencers. Hence it is pretty apparent that even Shopify brands need to collaborate with influencers in their marketing strategy to keep the sales up and scale the business.
If you are still not convinced that influencers can help in Shopify marketing, continue reading. Here are some benefits that can help you decide why collaborating with influencers for marketing Shopify brands is essential.
1 Growth of The Shopify Store
This fact is primarily true for small businesses and brands looking to maximize their ROI and improve their growth in less time. Influencer marketing is quite effective in smaller brands. Hence, startups launching their brands and online stores on the platform can benefit from Shopify’s influencer marketing strategy.
Furthermore, with the collaboration, the brand can create a collection of content that can continue to help the business to covert sales across various channels.
2 Scaling The Brands In the Shopify Platform
Even the large businesses on the Shopify platform need to consider collaborating with influencers. It helps the brands expand their existing audience, but integrating the influencer marketing strategy is the easiest way to know what the customers are looking for. Mainly the large companies need to stay relevant in the market and constantly connect with the consumers. Influencers can help the companies to establish a direct link between the company and the brands. They can get customer feedback and use them to create fresh content ideas for the campaign. The influencers can help the company by allowing them to leverage the comments made by the customers and cater to their demands.
In the process, the brand can increase its revenue and develop a full-funnel approach while better working with different influencers and scaling your campaign and business. Also, by working with influencers and upholding influencer marketing management, new verticals can be tested by creating multi-channel strategies.
3 Brand Awareness
Influencer marketing is known for creating brand awareness. Even if the people on social media scrolling through the posts of the influencers they follow and don’t buy them immediately, they still get to know about the brand. In this case, though the benefit from an influencer can have a delayed effect, the consumer will eventually turn to you when they need the product or service. The reason is they know your brand is getting recommended by someone they trust (the influencer) instead of getting ad feeds from the search engines.
4 Innovative Content
One of the main reasons followers get drawn towards influencers is the content they create. More often, the influencers understand the need of the audience and take ideas from them on the content they want. It allows the brands and companies to get unique content for their products. For instance, the influencers can address the product and the service by showcasing how it resolves the pain points faced by the customers.
5 Social Proof
In this digital age, if you are not validated on social media, you are on the road to an uphill battle to be relevant in the market and among the consumers. Getting recommended by social media influencers proves that you are to be taken seriously by the consumers. The simple reason that the followers listen to the influencers and their recommendations is because they see the individual as part of their community and friend. As the generation is getting more skeptical about the products advertised by the celebs, it is time to join even the Shopify brands with influencers to make their mark in the market.
6 New Customers
Whether the business is old, new, large, or small, the target is always to get new customers. So, when you collaborate with influencers, in this case, more than one, you are in the position to convert more audiences into regular clients by expanding your reach. Also, by working with niche nano or by hiring a micro influencer agency, you will better connect with a targeted audience. The macro bloggers, on the other hand, can help increase the audience numbers because of their massive followers.
So, whether it’s nano, macro or micro-influencers, collaborating with them for your Shopify brand and marketing is the norm and demand of the time.
Final Words
Influencer marketing, when connected with your Shopify store, is an actionable way to connect with your customers while expanding the audience reach. Developing a Shopify influencer marketing strategy also warrants developing relationships with established content creators whom you can make into brand ambassadors. When they promote your brand and product, it will raise the trust of the audience. So, if you want to collaborate with Shopify influencers for marketing, then look no further; contact Afluencer.
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